Joseph Hughes
Designer. Writer. Creative thinker. Community builder. Carry as you climb.
- Role
- Associate Creative Director at Sherwin-Williams
- Location
- Kent, OH, US
- LinkedIn followers
- 500 followers
About Joseph Hughes
Passionate, award-winning creative director with nearly 20 years of experience building…
Experience
Associate Creative Director
Mar 2019 — Present · Cleveland, OH, US
Managed a team of three designers responsible for a portfolio of brands in the woodcare, building materials and applicators industries, including Minwax, Purdy, Valspar, Krylon, H&C, Geocel and White Lightning• Earned a 2020 Commitment to Excellence Award for leading Minwax line refreshes at Lowe’s and Menards, including point-of-purchase displays, print collateral, digital advertising, A+ content and product detail pages• Redesigned Minwax labels — responsible for 80%+ of the brand’s yearly sales — including Wood Finish Penetrating Stain, Gel Stain, PolyShades, Pre-Stain Wood Conditioner and multiple topcoat, prep and repair products • Launched the multimedia Minwax Color of the Year program, which delivered 19M+ earned media impressions in its first year, including People.com, Better Homes & Gardens and Apartment Therapy, as well as 2M+ social impressions and 53K+ post engagements with five influencer-led projects
Education
Ohio University
Master of Science in Journalism, Public Relations, Advertising, and Applied Communication
2001 — 2003
Ohio University
Bachelor of Science in Journalism, Areas of Specialization in History and Sociology
1997 — 2001
Skills
- Tacos
- Adobe Creative Suite
- Conference Coordination
- Copy Editing
- Art Direction
- Advertising
- Magazines
- Typography
- Adobe Photoshop
- Beards
- Concept Development
- Pre-Press
- Online Journalism
- Magazine Articles
- Progressive Thinking
- Corporate Identity
- Graphic Design
- Illustration
- Branding & Identity
- Close Attention to Detail
- Intellectually Curious
- Photoshop
- Always on Time
- Indesign
- Creative Direction
- Proofreading
- Microsoft Office
- Campaign Concepting
- Blogging
- Information Graphics
- Collateral
- Work Ethic
- Illustrator
- Print Production Process
- Logo Design
- Sriracha
- Team-Oriented
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