Joseph McCann

About Joseph McCann

Accomplished Sales, Marketing, and Customer Operations Executive with 17+ years of…

Experience

1. Director, Marketing Communications - Retail

   Comcast

   Apr 2013 — Present · Philadelphia, PA, US

   Responsible for managing the development and implementation of all Marketing Communications and related campaigns and programs in XFINITY Stores and Comcast Service Centers. Direct advertising agencies and vendors and work closely with field teams and general contractors to ensure the on time launch of new XFINITY Stores. Oversee XFINITY Store Brand Guidelines and planograms and audit to ensure compliance. Communicate and coordinate with Corporate, Division and Region stakeholders to ensure alignment between brand-building, product positioning and sales objectives.

Education

• Fox School of Business at Temple University

  BBA, Strategic Management

  1996

Skills

• Wireless
• P&L Management
• Customer Relationship Management (Crm)
• E-Commerce
• Brand Management
• Competitive Analysis
• Start-Ups
• Marketing Strategy
• Marketing Communications
• Product Management
• Customer Retention
• Trade Shows
• Market Planning
• Training
• New Business Development
• Program Management
• Marketing
• Mobile Marketing
• Brand Development
• Strategic Partnerships
• Retail
• Direct Marketing
• Advertising
• Account Management
• Call Centers
• Analytics
• Insurance
• Digital Marketing
• Online Advertising
• Lead Generation
• Vendor Management
• Customer Acquisition
• Market Research
• Leadership
• Email Marketing
• Direct Mail
• Ppc
• Telecommunications
• B2b Marketing
• Product Marketing