Joe Martin

About Joe Martin

Product Management and Marketing Leader consistently recognized for aligning teams and implementing strategic initiatives that propel organizations into market leadership positions. Distributor, retail, ecommerce and reseller expert with in-depth knowledge in global markets (North America, Latin, EMEA and APAC). Highly regarded for creating product launches with effective go-to-market plans in B-to-B and B-to-C markets. Diverse marketing background in distribution marketing, channel marketing, segment marketing, market development, alliance marketing and retail marketing. Core competencies include: Specialties: • Manage Direct, Virtual and Matrix Teams• Global Expertise• Product Development• Business Strategy and Process Development• Insights in Consumer Market and Trends• Online Marketing• Sales and Product Training Development • New Products and Services Introductions• Strategic Partnerships and Alliances• Channel Development and Management• Promotional Program Development• In-store Merchandising• Marketing Communications and Sales Tools

Experience

1. Product Manager

   Tsc Auto Id Technology

   Jan 2023 — Present · Brea, CA, US

   Playing a pivotal role in managing and shaping product strategy and driving go-to-market strategy for business growth. Responsibilities span strategy management, sales enablement, and technical aspects, with a focus on collaborating with cross-functional teams to achieve company goals. Responsible for sales support and product marketing of the TSC and Printronix Auto ID brands in the Americas regions. Managed new product development and launches for the printer portfolio. Researching competitive landscape, trends, and pricing for business plans and strategy. Managing a team responsible for developing channel enablement tools and sales tools to grow revenue. Business line expert for the sales team.

Education

• UC Irvine

  Digital Marketing & Communications Certificate

  2019 — 2019

• UC Irvine

  Salesforce Fundamentals for Business Administration

  2020 — 2020

• Brandman University

  Master of Business Administration - MBA

• California State University-Sacramento

  B.S., Business Administration, Management and Operations

Skills

• •Global Expertise
• Demand Generation
• Mobile Devices
• Pricing Strategy
• Strategy
• Forecasting
• Product Launch
• Segmentation
• Program Management
• Management
• Team Building
• Business-to-Business (B2b)
• • Manage Direct, Virtual and Matrix Teams
• Strategic Partnerships
• Marketing Management
• Product Management
• Cross-Functional Team Leadership
• B2b
• Direct Marketing
• Marketing Strategy
• Business Strategy
• Online Marketing
• Competitive Analysis
• Online Advertising
• Marketing
• Training
• Leadership
• Business Alliances
• Channel
• Strategic Alliances
• Matrix Management
• Go-to-Market Strategy
• Pricing
• Market Planning
• Multi-Channel Marketing
• Advertising
• Market Research
• Marketing Communications
• Product Marketing
• Merchandising