Joseph Lyman

About Joseph Lyman

Results-oriented Chief Staff Officer with nearly thirty years of progressive management experience leading trade associations in diverse business and regulatory environments. Polished communicator and leader who develops and executes complex business strategies; collaborates with boards, volunteer leaders, stakeholders and staff to achieve the goals of an organization; builds and maximizes industry relationships; organizes and manages people and teams; assesses the impact of legislation and public policy on regulated businesses and provides advocacy to further industry objectives; provides marketing and public relations to promote an organization and its members; improves operations, increases dues and non-dues revenue and grows organizations; creates value-added member programs and services; represents an organization at public forums, meetings and events; provides events and meetings management.

Experience

1. President and CEO

   Great Lakes Graphics Association

   May 2010 — Present · Pewaukee, WI, US

   regional manufacturing trade association with a multi-functional staff of seven whose primary mission is to improve business conditions for members through education, training, industry promotion and government and regulatory affairs.Recruited by Board of Directors based on outstanding reputation for trade association management to restructure and refocus efforts on strategic initiatives. Key highlights include- Managed the merger of three separate trade associations (Printing Industries of Illinois, Indiana and Wisconsin) in 2011 to form a regional organization that represents one of the largest concentrations of printers, finishers and packagers & tag/label manufacturers in North America.•- Created a one-of-a-kind member participation reporting system in 2012 that tracks member participation in association programs and services and provides member companies with a return on investment report twice a year. Increased member participation in association programs and services by more than 118%, from 2013 to 2018.•- Increased overall member experience rating from 6.33 out of 10 in 2010 to 8.207 out of 10 in 2014. Exceeded Key Performance Initiatives (KPI) metrics for 2018.•- Increased non-dues revenue by 120%, from FY 2010 to FY 2018 and generated a surplus each year to increase the organization’s long-term reserves by 84% during the same period- Spearheaded an initiative with the Wisconsin Department of Natural Resources to create a Print Sector Council and an Environmental Performance Charter to reduce regulatory burdens on the industry and streamline the agency’s permitting process and reporting rules- Collaborated with the Wisconsin Department of Workforce Development to increase participation in its printing youth apprenticeship program to provide the industry with trained print professionals.

Education

• University of Tennessee, Knoxville

  BA, Political Science

Skills

• Marketing Communications
• Sales
• Non-Profits
• Advertising
• Marketing
• Government Relations
• Public Speaking
• Lobbying
• Fundraising
• Marketing Strategy
• Project Management
• Newsletters
• Program Management
• Strategic Communications
• Strategy
• Strategic Planning
• Nonprofits
• Association Management
• Direct Sales
• Organizational Development
• Management
• Budgets
• Public Relations
• Business Strategy
• Business Development