Josephine Loong

About Josephine Loong

I work in marketing, media strategy and consumer insights, helping organizations build strong brands, make disciplined decisions about who to prioritize, how to show up across the funnel, and where sustainable growth is most likely to come from. My work sits upstream of execution—brand marketing, audience and insights strategy, investment tradeoffs, and determining how success is defined when brand and performance pressures collide.I’ve led strategy across global consumer and B2B portfolios spanning B2B, SaaS, retail / ecommerce, tech/fintech, DTC, beauty, pharma, QSR, and telecom. I partner closely with senior leaders to translate audience insight, cultural context, and performance signals into clear positioning, demand creation, and smarter allocation of spend.I’m trusted to bring structure to complex growth questions, align teams around a shared view of the customer, and build frameworks that enable confident, durable decisions as conditions change. I put people first—my teams, my clients, and the customers I obsess over—and specialize in turning complex data into clear strategy and compelling narratives that drive real business impact.Deeply passionate about DEI, inspired by great storytelling, and happiest when I’m building—whether that’s marketing frameworks, strategic narratives, or a DIY furniture project.

Experience

1. Global Group Director of Strategy - Amazon

   Initiative

   Jul 2025 — Present

   Leads global marketing strategy across Amazon Business, AWS, and Devices (Alexa+, Ring, etc), shaping how audiences are prioritized, channels are deployed, and marketing investment is allocated across markets. Owns portfolio-level governance and learning agendas that define how performance is evaluated, how risk and opportunity are weighed, and how planning decisions hold through annual cycles and in-season change. Established durable decision frameworks that connected audience strategy, cultural relevance, channel roles, and funding logic, creating alignment across Amazon Business, AWS, and Devices. Translated complex measurement inputs, including MTA, and incrementality, into practical guidance that informed investment allocation and performance evaluation across regions and business lines. Directed global learning agendas that standardized how teams assessed effectiveness, improving consistency in decision-making across markets and organizations. Developed shared points of view that enabled senior leaders to navigate brand health, demand creation, and performance considerations during planning and in-flight optimization.

Education

• University of Illinois Urbana-Champaign

  Bachelors, Business, Marketing, Cinema Studies

  2004 — 2008

Skills

• Television
• Marketing
• Brand Development
• Broadcast
• Online Marketing
• Advertising
• Research
• Media Buying
• Media Planning
• Strategy
• New Media
• Brand Management
• Media Strategy
• Brand Awareness
• Communication
• Leadership
• Radio
• Marketing Strategy
• Customer Insight
• Total Market and Multicultural Strategic Planning