Josephine Chan
Digital Lead @Athenzlab
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WORK HISTORY
Digital Lead @Athenzlab
Toronto, ON, CA
AthenzLab is a digital consulting agency combining corporate management expertise, luxury sector insights, event marketing strategy, and operational know-how to help brands thrive through digital transformation with tailored strategies and marketing solutions.Trusted by global brands and mission-driven NGOs across Asia—including The Peninsula Hotels, SCMP Hearst, The Repulse Bay, and The United Board.Key Growth Highlights for Clients- Within 7 months, the client’s social media channels achieved significant follower growth without paid promotion—boosting organic content engagement and brand connection: Facebook (+50.4%), LinkedIn (+34.7%), Instagram (+106.6%)- Event marketing drove outstanding results in just one month: Reach (+923.2%), Views (+599.9%), Content Interactions (+794.5%), Page Visits (+379.2%).Digital Strategy, Data Analysis & Project Leadership- Lead multi-platform digital marketing initiatives, long-term roadmapping, and audits to align with business objectives and uncover digital gaps and opportunities- Manage project execution end to end—including account management, stakeholder communication, and internal coordination—with clear timelines and deliverables- Analyze performance and deliver structured KPI reports, translating insights into actionable strategies- Draft social media guidelines and set up engagement workflows to support a consistent, values-aligned online presence.Digital Marketing & Content Development- Develop SEM strategies, content calendars, and brand-aligned campaigns to drive engagement, traffic, and conversions across digital channels- Execute full-cycle event marketing campaigns and oversee multimedia content production—including copywriting, graphics, and videos—while advising on visual storytelling and internal engagement protocols- Create social media strategies aligned with communication goals, and provide recommendations for translating complex topics into accessible, platform-specific content.
EDUCATION
The Hong Kong Polytechnic University
Bachelor of Science (Honours) in Hotel Management
San Francisco State University
Bachelor of Science in Hospitality & Tourism Management
MIT Sloan School of Management
Executive Program – Digital Marketing Analytics
ABOUT JOSEPHINE CHAN
Digital marketing strategist & transformation lead with 10+ years of experience across global luxury brands, government organizations, fast-paced digital agencies, and a QS Top 100 university. My core strength lies in combining data-driven strategic thinking with hands-on execution to support revenue growth, encourage global trade, and drive digital transformation and innovation. With a rich and diverse career spanning industries, regions, and functions, I’ve developed solid experience in both B2B and B2C marketing—executing cross-platform campaigns, applying performance analytics, and fostering meaningful audience engagement.Fluent in Cantonese, Mandarin, English, and Korean, I’ve had the opportunity to work and study in Hong Kong, Canada, and the United States, shaping a global perspective and a sensitivity to cross-cultural business dynamics. This has enhanced my ability to collaborate effectively across teams and markets. I’m passionate about serving Toronto-based clients, as well as Canada- and U.S-based organizations seeking to enter or expand into the Asia market with a full-spectrum digital strategy.A self-motivated, highly reflexive approach to problem-solving and exploring new directions has enabled me to work closely with clients and across teams, translating challenges into actionable solutions. Guided by a strong belief in lifelong learning, I strive to bring adaptability and forward-thinking strategies to every role. I’m particularly dedicated to leveraging AI technologies to enhance user experiences, improve marketing strategies, and support personalized, data-driven campaigns that create lasting impact.
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