Josephine Chew
Chief Marketing Officer at SF Fire Credit Union
- Role
- Chief Marketing Officer at SF Fire Credit Union
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Josephine Chew
Marketing executive with B2B and B2C experiences in strategic planning, digital marketing & advertising, customer acquisition & retention, and brand building.Expertise includes: Development and execution of large scale national and global digital advertising campaigns including video, display, paid search, social media, content and mobile. Brand building through national integrated partnerships, digital and offline forms of media, including PR through social media. Direct marketing & lead generation through employment of targeted marketing and optimization against conversions. Integrated marketing communications utilizing data analytics and measuring against competitive benchmarks and trends. Mobile marketing including mobile-responsive design, HTML5, in-app and geo-targeting.Specializing in: marketing strategy, global marketing, digital advertising, online marketing, paid search, social media, integrated marketing, data analytics, client marketing, consumer marketing, product launches, lead generation, prospecting, direct response, email marketing, brand building, sponsorships marketing, competitive research, event marketing, product launches, websites development, user experience, public relations
Experience
Chief Marketing Officer
Apr 2022 — Present · San Francisco, CA, US
Education
University of Hawaii at Manoa
Bachelors of Business Administration, Management Information Systems
1989 — 1992
Skills
- Sem
- Online Marketing
- Web Design
- Web Development
- Omniture
- Lead Generation
- Customer Acquisition
- Product Management
- Mobile Marketing
- Marketing Communications
- Search Advertising
- Fluency in Chinese & Bahasa Malaysia.
- Software Skills Include Ms Office & Advertising Platform Management.
- Segmentation
- Web Analytics
- Integrated Marketing
- Ppc
- Social Media
- Brand Management
- User Experience
- Marketing Strategy
- Digital Marketing
- Strategic Planning
- Analytics
- Advertising
- Strategic Partnerships
- Strategy
- Email Marketing
- Management
- Product Marketing
- Social Media Marketing
- Direct Marketing
- Leadership
- Online Advertising
- B2b Marketing
- Digital Strategy
- Marketing
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