Joseph Hannibal

About Joseph Hannibal

Demonstrated success leading high-performance teams in maximizing portfolio growth and profitability for diverse medical-surgical product lines.Owns both upstream and downstream responsibilities.Strong business and healthcare industry acumen with proven ability to accelerate sales and margin improvement and devise competitive strategies to win business.Skilled in leveraging insights, trends, and data-driven analysis to inform the strategic marketing direction, Go-to-Market planning, branding and product strategies, and sales execution. Strong leader and relationship-builder who fosters collaborative, productive, multi-level relationships with executive leaders, teams, customers, and cross-functional departments to achieve corporate goals and objectives.KEY AREAS OF EXPERIENCE Marketing Strategy P&L Management New Product Development Brand Marketing Branding & Positioning Business Intelligence Pricing Strategy Business Development Forecasting & Budgeting Product Management Strategic Planning Healthcare Industry Medical-Surgical Industry HIGHLIGHT OF SKILLS Data Analytics & Insights Coaching & Mentoring Project Management Program Management Team Leadership TECHNICAL PROFICIENCIES Salesforce, Power BI. monday.com Microsoft Office Suite: Word, Excel, PowerPoint I am actively growing my network of industry professionals, colleagues, and alumni.Open to connecting for business opportunities and idea sharing.Connect with me: j••••••••@gmail.com LinkedIn

Experience

1. Senior Director of Marketing

   Owens & Minor

   Oct 2021 — Present · Alpharetta, GA, US

   Core FocusHalyard Health DivisionOwns both upstream and downstream responsibilitiesPromoted from Marketing Director to lead the $300M Surgical Solutions business within the Halyard Health division. Owns P&L, Go-To-Market (GTM) strategy, product portfolio branding, positioning, pricing, and market research; oversees Marketing team of 14.Highlight of Contributions Led team in expanding the surgical business by 10% and reversing a downward trendDeveloped marketing materials and new sales messaging Implemented pricing disciplineLeads cross functional team through stage gate product launch process; launched dozens of products via organic development and partnerships contributing to top and bottom line Grew core sterilization business line by $2MGuided execution of innovative marketing and price discipline Increased Smart-Fold sales by 150% and grew to $10M product line Launched and activated an integrated marketing plan Drove $1M in first-year revenue with new hospital storage and transport product Negotiated sole source agreement with manufacturer Maximize team performance Created a culture of teamwork, accountability, and high performance Successfully achieved KPIs and target goals Generated $5M in incremental revenue and filled supply gap during competitor product recallCollaborated with internal stakeholders to increase production Won multiple sole-source contracts Delivered $20M in first-year sales through new GPO agreementOpened access to target new hospital systems and compete for surgical product revenue Mitigated impact on product profitability and gained alignment on a temporary pricing surchargeNegotiated with GPOs to recoup $14M in revenue and offset increased raw materials costs

Education

• Saint Joseph's University

  Masters of Science, International Marketing

  2003 — 2004

• University of Virginia Darden School of Business

  Executive Leadership Development Program, Business Administration and Management, General

• Saint Joseph's University - Erivan K. Haub School of Business

  Bachelor of Science, Marketing

  1999 — 2003

Skills

• Account Management
• Sales
• Salesforce.com
• Cold Calling
• Marketing Strategy
• Cross-Functional Team Leadership
• Product Launch
• B2b
• Sales Presentations
• New Business Development
• Marketing
• Customer Insight
• Competitive Analysis
• Market Research
• Selling
• Sales Process