Joseph Strother

About Joseph Strother

As a data-driven strategist, authentic storyteller, and passionate collaborator with over…

Experience

1. Digital Media Strategist

   Lansing Community College

   May 2022 — Present · Lansing, MI, US

   Manage, create content, and provide strategy for official college social media channels- Facebook monthly averages: 96 new followers, 37 engagements per post, 1,962 accounts reached per post- Instagram monthly averages: 73 new followers, 38 engagements per post, 552 accounts reached per post- X (Twitter) monthly averages: 33 new followers, 20 engagements per post, 499 accounts reached per post- LinkedIn monthly averages: 515 new followers, 107 engagements per post, 2,227 accounts reached per post.• Created six new college social media pages.• Created a social media training module for employees.• Serve as an internal consultant for social media users at the college.• Created a social media registry database for cataloging and managing college social media pages.• Research industry best practices, trends, and data to ensure the college continues to excel on its social media platforms.• Conduct consistent social listening to identify trends and ensure campus safety.• Execute crisis communications for the college during emergencies.• Participated in three hiring committees for roles within the Office of Diversity, Equity, and Inclusion.• Sit on and participate in a cross campus A.I. Workgroup.

Education

• Michigan State University

  Bachelor of Science - BS, Advertising Management

  2019 — 2021

• Grand Ledge High School

  High School Diploma

  2013 — 2017

• Lansing Community College

  General Associates

  2017 — 2019