Joe Cook

About Joe Cook

There\'s an ocean of data out there - I can make sense of it all.\" I help retailers and manufacturers make smarter decisions with shopper insights & data science | Here\'s some of what I bring to the table. Focused on driving retail strategy through actionable insights | Extensive knowledge of CPG industry, shopper-centric category management and pricing analytics | Strong track record of leadership in analytics, process improvement, standardization and automation | Passion for coaching, teaching and mentoring | Creative approaches to complex problems | Global, cross-cultural experience | Consultative mindset | Positive outlook, can-do attitude | First-hand in-market HQ experience with the following retailers: 7-Eleven, Aeon (Japan), Ahold USA, CVS, Giant Eagle, Hy-Vee, IGA, Kroger, Lotte (South Korea), Lowes, Massmart (South Africa), Meijer, Office Depot (Netherlands), Price Chopper, Roundys, Safeway, Sainsbury (U.K.), Save Mart, SEG, SpartanNash, Supervalu, Walmart, Whole Foods, Wumart (China), Yonghui (China); Additional in-depth project-based experience for: Aldi, Costco, Delhaize, Dollar General, Harris Teeter, H-E-B, KVAT, Petsmart, Publix, Rite Aid, Schnucks, Stater Bros, Wakefern, Wegmans, Weis

Experience

1. Director of Product and Solutions (Dunnhumby)

   Walmart Data Ventures

   Jan 2021 — Present · Grand Rapids, MI, US

   Market lead for Assortment Deep Dive (ADD), an extension of Shopper Behavior and a flagship analytical tool within Walmart Luminate (WL)Assortment Deep Dive analyzes product substitution patterns in customer behavior and automatically builds customer need states and a customer decision tree. ADD prioritizes products to highlight those that are most meaningful to customers, allowing users to predict the impact of removing or adding new products. What users say about ADD: “Assortment Deep Dive has been a game changer in terms of the recommendations we are now capable and confident in bringing to our merchants. I wish we had access to this years ago!“ and “ADD is where we see the most value, especially through the launch of new features”One of the original members of the dh team at Walmart, I mapped out the vision for how ADD would be embedded into Walmart’s category management and assortment planning mod relay processPiloted the program with 12 merchant teams and secured buy-in from Walmart’s assortment analytics team, clearing the way to launch ADD internally in Sept 2021 and externally to suppliers in Feb 2022To date, I have personally trained new users via webinars, customized onboarding sessions and bespoke “drop-ins,” working collaboratively with our dh consulting team to drive engagement in ADDMeet regularly with Walmart’s assortment analytics team, account managers and business development to share ADD product updates, solicit feedback and discuss potential innovationsCollaborate with WL product managers plus dunnhumby’s global data, engineering and product development teams to ensure a steady stream of high-value enhancements are delivered to end usersUpdate dh and WL executives regularly on user engagement and feature expansionAuthor original content for Knowledge Base (Walmart’s help center for all things Walmart Luminate) sharing best practice approaches and how-to guides for key features in ADD

Education

• Cornell University

  B.S., Business Management & Marketing

  1996 — 2000