Joseph R. Colca
Digital Executive | Digital Strategist | Product & UX Management | Board Member & Advisor | Credit Union & Banking Executive | Citi Alum | Vanguard Alum
- Role
- Senior Vice President - Digital Experience at VyStar Credit Union
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Joseph R. Colca
Senior Executive who is passionate about harnessing the capabilities that digital offers to drive innovative remarkable member experiences, empower employees, and drive bottom line impact to the organization. Progressive Digital leadership experience spanning global financial services, banking, payments, lending, security, on-boarding, and user experience. Deep experience on identifying FinTech partnerships to enable strategic goals, inclusive of developing commercial agreements as well as various stage investments. Proven ability to lead high performing teams through strategic vision, partner development, and disciplined frameworks to drive impactful results. Adept at leading teams, driving change, and forging trust-based relationships across diverse stakeholders. Alumnus of prestigious Citi Leadership Development program for high potentials. Specialties: Digital Product Management, Vision Setting, Customer Experience, Strategic and Business Planning, Team Leadership, Change Management, Cross-Functional Team Leadership, Coaching & Mentoring, Intrapreneur, Innovation Catalyst, Customer Journeys, Design Thinking, Digital Insights, Digital Analytics, Predictive Analytics, Marketing Strategy,
Experience
Senior Vice President - Digital Experience
Nov 2018 — Present · Jacksonville, FL, US
Leading the credit union’s digital transformation journey to create impactful experiences and changes that empower and delight the VyStar members, inclusive of developing the digital organization, a complete overhaul of digital banking, brand new account opening process, website redesign, and overhaul of all digital payments. Lead the generation and evaluation of investment partnerships through the VyStar FinTech fund, including two investments in Payveris, including successful exit to Paymentus. Moreover, leading the exploration of developing partnerships with other leading global and Jacksonville-based financial institutions, FinTechs, and universities to further the culture of innovation in Jacksonville.
Education
Penn State University
BS
Product School
Product Executive Certificate
2021 — 2021
University of Maryland - Robert H. Smith School of Business
MBA, Finance and Strategy
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