Joe Marcus

About Joe Marcus

I\'m a technology and product leader who specializes in using strategic, hands-on solutions to drive business transformation and growth. With over a decade of experience in digital and eCommerce platforms, I thrive on turning inherited challenges into opportunities for significant business modernization.My recent work at Six Flags during a major corporate merger exemplifies this approach. I’ve focused on enabling a new era for the company, moving it from a legacy, intuition-driven culture to a product-centric, data-led organization. By leading lean teams, I\'ve successfully implemented innovative solutions that deliver tangible financial and operational value.Key achievements include:Pioneering a New Revenue Channel: I led the full-stack overhaul of our Wi-Fi captive portal, transforming a fragmented system into a unified B2B product. This initiative, which includes a partnership with a third-party ad network, is projected to generate $8-$10 million in passive annual revenue once fully implemented across our portfolio of 42 parks.Enabling a Data-Driven Culture: I am leading a major overhaul of our analytics infrastructure by implementing Google Analytics 4 (GA4). I have designed a custom event-tracking schema that provides granular insights into user behavior, helping our teams make data-driven decisions on content and product placement.Capturing Untapped Market Share with AI: I championed the use of an AI-powered translation layer to serve our international and non-English-speaking markets. This innovative system automatically generates and maintains mirror sites in languages like French and Spanish, expanding our market reach and increasing the likelihood of purchases without adding significant overhead.I\'m passionate about building and optimizing digital platforms that not only meet customer needs but also create sustainable business value. I excel at bridging the gap between business goals and technical execution, proving that a strategic approach with a small, focused team can deliver monumental impact.

Experience

1. Director, Digital Content & Web Development

   Six Flags

   May 2023 — Present · Charlotte, NC, US

   Cedar Fair Entertainment merged with Six Flags in July 2024**• Pioneers a New Business Channel with a Projected $8-10M in Passive Revenue: I am leading the overhaul of our Wi-Fi captive portal across 42 parks, transforming a fragmented system into a unified B2B product. Through a partnership with a third-party ad network, this initiative is projected to generate $8-$10 million in passive annual revenue, demonstrating my ability to turn a technical project into a profitable business solution.• Enables a Product-Centric, Data-Driven Culture: I am leading a major overhaul of our analytics infrastructure by implementing Google Analytics 4 (GA4). I have designed a custom event-tracking schema that provides granular insights into user behavior, helping our teams make data-driven decisions on content and product placement rather than relying on intuition. This has fundamentally changed our approach to digital strategy.• Captures Untapped Market Share with AI: I championed the use of AI-powered translation technology to address the challenge of serving our international and non-English-speaking domestic markets. This system uses a single content source to automatically generate and maintain mirror sites in other languages, such as French and Spanish, expanding our market reach and increasing the likelihood of purchases without adding significant overhead.• Manages a Large-Scale Digital Portfolio: I oversee all digital content and enterprise-wide eCommerce software development for over 50 domains, which cumulatively generate over $1 billion in annual revenue. I also lead the selection of a digital asset management (DAM) software (Bynder), automating asset management processes across our platforms. I am currently leading a team of 8 direct reports and 15 contracted software development reports.

Education

• Liberty University

  Master of Arts, Communication Studies; Interpersonal/Organizational Communication

  2011 — 2013

• Liberty University

  B.S., Speech Communication

  2007 — 2011

Skills

• Adobe Creative Suite
• Customer Service
• Advertising
• Editing
• Video Editing
• Photography
• Social Media Marketing
• Event Planning
• Blogging
• Research
• Graphic Design
• Marketing Strategy
• Marketing Communications
• Facebook
• Strategic Communications
• Conflict Resolution
• Press Releases
• Web Design
• Digital Marketing
• Marketing
• Web Analytics
• Social Networking
• Web Content Management
• Team Leadership
• SEO
• Photoshop
• Leadership
• Public Speaking
• Social Media
• Microsoft Office
• Email Marketing
• Interpersonal Communication
• Higher Education
• Management
• Public Relations
• Creative Writing
• Organizational Communication
• Strategy
• Wordpress
• Teaching