Joseph Lai
Senior Manager, Insights Analytics @407 ETR
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WORK HISTORY
Senior Manager, Insights Analytics @407 ETR
CA
EDUCATION
Ivey Business School at Western University
Master of Science (MSc), Business Analytics
Lazaridis School of Business & Economics at Wilfrid Laurier University
Honours Bachelor of Business Administration (BBA), Logistics, Materials, and Supply Chain Management
SKILLS
ABOUT JOSEPH LAI
Data Scientist specializing in Pricing Analytics & Customer Analytics, with 8+ years’ experience in developing machine learning algorithms for the Transportation, Restaurant, Retail, Manufacturing, and Services industries.Previously, I worked as an Analytics Consultant at Pricing Solutions, a pricing consulting firm that specializes in pricing strategy, research and analytics. Each client required a specifically tailored solution to solve their unique business problems. My primary goal is to develop and communicate a customized solution that will maximize revenue/profit by selective pricing/managing promotions while ensuring minimal risk of losing traffic.Past projects I have worked on included analyzing millions of rows of data in order to identify quick-win opportunities through descriptive analytics, segment customers/stores/products using clustering algorithms (such as k-means), price point optimization via predictive & prescriptive analytics (time-series modelling, genetic search algorithms, regression etc.) and development of alternative statistical algorithms. Project results, in general, delivered at least 10x the returns to clients’ bottom lines. Expert in R, R-shiny, Python, Tableau, SQL and Excel; Proficient in AWS, Qlikview/Qliksense
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