Joseph B.
Senior Website Marketing Manager at In-City Wheels
- Role
- Senior Website Marketing Manager at In-City Wheels
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Joseph B.
I fell in love with data and it changed my life.
Experience
Senior Website Marketing Manager
Jan 2022 — Present · Dallas, TX, US
Led website redesign project, resulting in a 30% decrease in bounce rate and a 22% increase in average session duration.• Developed and executed a comprehensive SEO and content marketing strategy in collaboration with product and content marketing teams that boosted the visibility of gated assets by 25%, driving increased traffic and lead generation.• Designed and implemented email marketing campaigns, resulting in a 20% increase in open rates and a 17% increase in click-through rates.• Improved the site user experience by identifying critical conversion points and optimizing user funnels accordingly, resulting in a 10% increase in user engagement and a 7% increase in conversion rate.• Monitored and analyzed SEO and PPC performance, identifying areas for improvement and optimization, resulting in a 15% increase in organic traffic and a 11% increase in website ranking.• Led A/B testing across paid media channels, testing variables including copy/messaging, targeting, and segmentation, and creative, resulting in a 20% increase in conversion rate and a 15% reduction in cost per acquisition.• Achieved a 17% increase in website conversion rates through A/B testing, optimizing user experience and implementing multi-funnel PPC and retargeting campaigns.
Education
University of North Texas
Bachelor of Business Administration - BBA, Economics
2014 — 2017
Skills
- Event Planning
- Funnel Optimization
- Microsoft Office
- Sales
- Drip Marketing
- Google Tag Manager
- Management
- Microsoft Word
- Search Engine Optimization (SEO)
- Google Analytics
- Search Engine Marketing (Sem)
- Leadership
- Customer Service
- Google Webmaster Tools
- Pay Per Click (Ppc)
- Microsoft Excel
- Powerpoint
- Web Analytics
- Ppc Bid Management
- Marketing
- Customer Satisfaction
- Training
- Public Speaking
- Customer Relationship Management (Crm)
- Time Management
- Google Adwords
- Social Media
- A/B Testing
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