Joseph Zachariahs Sunny
Senior Analyst (Touche) @Omnicom Media
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WORK HISTORY
Senior Analyst (Touche) @Omnicom Media
Toronto, ON, CA
EDUCATION
St. Xavier's College
Bachelor of Arts (B.A.), Economics and Statistics
George Brown Polytechnic
Postgraduate Certificate, Analytics for Business Decision Making
ABOUT JOSEPH ZACHARIAHS SUNNY
A researcher turned data analyst with over 6 years of experience across research and consulting. Currently leading and advising Media Measurement frameworks and strategies for Uber Canada - A/B tests, Brand Lift studies and Competitive Intelligence. Worked extensively on data rich research projects across different sectors including Digital Marketing, Automotive, Financial Services, Investment Management, ESG, Private Equity and Retail. Technically adaptable to new databases and managed research partners including Euromonitor, S&P Capital IQ, MergerMarket, Refinitiv (for industry and financial data) and Google Analytics, Google Ads, Meta, TikTok, Snapchat, Vividata, Media Radar, Pathmatics (for marketing intelligence and competitive research in Marketing industry). A seasoned tool-agnostic data visualization specialist - having worked with multiple visualization tools including Power BI, Domo, Salesforce Cloud Intelligence (Datorama) and Tableau. A problem solver - blending math and analytics to help clients make sense of quantitative and qualitative data they do and don\'t understand. Key skills: Advanced Excel, Power BI, Domo, Datorama, Competitive/Business Intelligence, Reporting and Secondary Research
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