Joseph Cox F Idm

Senior Director, Consumer Neuroscience and Creative Ai @dentsu

City Of Bristol, GB

Lead the Consumer Neuroscience practice area, focussed on using cognitive neuroscience and AI to analyse and optimise the creative quality of marketing assets delivered through any consumer touchpoint, be it advertising, CRM, webpages, app design and UIs or in-store design. Developed AI-Neuro dentsu\'s proprietary neuroscience platform, driving significant value growth for clients through the rapid, outcome-focussed optimisation of creative assets and the analysis at scale and at pace of creative performance across brands, markets and touchpoint.Integrating neuroscience into marketing tech stacks and creative tech, as well as into the wider dentsu creative ecosystem

Euro-FH Europäische Fernhochschule Hamburg

Hochschulzertifikat, Markt- und Werbepsychologie

Hochschule Fresenius

Master of Arts - MA, Medien- und Kommunikationsmanagement

Betriebswirtschaftliches Institut & Seminar, Basel

Diplom-Betriebsökonom (BI), Business Management

Prifysgol Aberystwyth University

BA (Hons), German & International Politics