Joseph Sebranek
Vice President, Media Analytics at Nielsen
- Role
- Vice President, Media Analytics at Nielsen
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Joseph Sebranek
Joe is proven leader with 20 years experience helping clients grow their business via research-based consulting. Core passions and strengths include: • Fostering spirit of partnership to grow client relationships • Analyzing marketing effectiveness across the full spectrum of media vehicles• Identifying, motivating and developing talent• Leveraging full marketing toolkit, across media and promotional efforts• Optimizing product offerings via full range of marketing research techniques• Strategic problem solving and solution creation• Global vision, with research experience in over 15 countries• New product sales forecasting• Innovation and product development
Experience
Vice President, Media Analytics
Dec 2014 — Present · Cincinnati, KY, US
Work with a range of digital media and advertiser clients to improve efficiency and effectiveness of their media campaigns. Solutions focus on evaluation of media efforts to measure the actual buyer behavior driven by these campaigns, as well as well optimization via segmentation and targeting approaches.
Education
Wisconsin School of Business
Bachelor of Science (BS), Marketing
1996 — 2000
Skills
- Strategy
- Consumer Behaviour
- Fmcg
- Marketing Research
- Market Analysis
- Marketing Strategy
- Consulting
- Market Research
- Team Leadership
- Product Innovation
- Management
- Team Building
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