Joseph Sebastian

About Joseph Sebastian

Seasoned Adobe Analytics, CJA & Business Analytics practitioner with 22+ years of experience partnering with organizations on large-scale digital transformation initiatives.I enable enterprises implement trusted analytics, design scalable measurement frameworks, and measure digital product success - turning complex digital data into clear, actionable insights for executive decision-making.As a digital analytics and measurement consultant, I work closely with business leaders, product managers, marketing and technology teams to translate strategic objectives into governed, reliable analytics solutions. My expertise spans Adobe Analytics, Customer Journey Analytics (CJA), analytics implementation, advanced reporting, data storytelling, quality assurance and data governance.I support end-to-end analytics enablement for transformation programs, including requirements discovery, tracking strategies, KPI frameworks, oversee solution design references (SDRs), implementation governance, and data validation. I frequently partner with senior stakeholders and cross-functional teams to ensure analytics aligns with business priorities and delivers measurable outcomes.On the insights side, I design executive-ready dashboards and deep-dive analyses using Adobe Analysis Workspace and CJA to surface customer behavior, performance trends, and optimization opportunities across complex digital journeys and drive self-sufficiency through training. I bring a strong focus on data trust and sustainability - working hands-on / overseeing with Adobe Tags (Launch), JavaScript, data layers (WebSDK), and debugging tools to ensure accurate data collection, reporting integrity, and long-term scalability.Throughout my career, I have worked with globally distributed teams and programs, operating effectively across regions, time zones, and delivery models. I am comfortable acting as a senior individual contributor and advisor, leading analytics workstreams while enabling client and internal teams to build long-term analytics capability.Earlier in my career, I also led global support and enablement teams for client-facing digital products, strengthening my ability to balance delivery, governance, and operational excellence.I am known for analytical rigor, attention to detail, and the ability to synthesize complex data into clear narratives. I also leverage SQL, Excel, Power BI, Tableau, and Spotfire for supplementary analysis and validation when required. I’m hands-on with using Adobe Data Warehouse, enabling Data Engineers to consume large data on Adobe FTP servers.

Experience

1. Team Lead

   EY

   Jun 2006 — Present

Education

• St. Joseph's Evening College (Autonomous)

  Bachelor of Arts (B.A.), Economics

  1998 — 2003

• Great Lakes Institute of Management

  Post Graduate in Business Analytics and Business Intelligence, Analytics

  2017 — 2018

• St. Aloysius Degree College, St. Aloysius PU Campus, Cox Town, Bangalore -05

  Secondary Schooling - 10th Grade

  1996

Skills

• Business Process
• Webtrends Analytics
• Stakeholder Management
• Team Leadership
• Vendor Management
• Disaster Recovery
• Data Center
• Training
• Microsoft Excel
• Operational Excellence
• Customer Relationship Management (Crm)
• Data Visualization
• Tableau
• Knowledge Management
• Software Documentation
• Team Management
• Project Planning
• IT Service Management
• Data Analysis
• Project Delivery
• Project Management
• Product Management
• Recruiting
• Crm
• Management
• Program Management
• Service Delivery
• Business Analysis
• High Availability
• Web Analytics