Joseph Riley
- Role
- Data Engineer, Marketing Science at Twitch
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
Experience
Data Engineer, Marketing Science
May 2020 — Present
Work across analytics, data engineering, and full stack web for various marketing needs in execution, scale, and reporting. After some early work establishing the base infrastructure needed (and still managed) of our data read cluster, data orchestration platform, and web app home, initial work was focused on paid marketing and automating audience building and transfers, bid optimization, ad delivery, and reporting. Focus has shifted towards owned channels over time to scale controlled experiment analysis for CRM channels, simplification of channel reporting work, and event tracking for CRM and non-core twitch web properties (blog, twitchcon, creator education, etc.) Focused on scaling marketing execution and organizing data operations in marketing org Developed web application to house variety of internal tools: controlled experiment measurement, custom audience data transfers, segment builder, social network ad delivery based on creator broadcast status. Event data aggregation pipelines and stakeholder visualizations for paid, email, push, in-app reporting. Manage data access/infrastructure for marketing science and broader marketing data efforts. Wrote data orchestration jobs for ETL on external data sources and various automation efforts - e.g. ingesting measurement partner data feeds, outbound data transfers, experiment analysis automation.
Skills
- Microsoft Sql Server
- Machine Learning
- D3
- Spss
- Postgis
- R
- Sql
- Python
- Tableau
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