Joe Nelson
Asst. Director - Engineering at Principal Financial Group
- Role
- Asst Director - Engineering at Principal Financial Group
- Location
- Des Moines, IA, US
- LinkedIn followers
- 500 followers
About Joe Nelson
Innovative and strategic technology leader with a passion for empowering teams, driving transformation, and fostering a culture of collaboration and continuous improvement. With extensive experience in engineering leadership, product strategy, and enterprise innovation, I specialize in bridging the gap between technology and business to deliver impactful solutions.I excel in developing and executing data-driven strategies, modernizing legacy systems, and leading high-performing teams to drive operational efficiency and growth. My expertise spans CRM/Salesforce strategy, workflow automation, vendor management, and human capital planning—always with a focus on aligning technology with business outcomes.I believe in the power of strong leadership, difficult conversations, and a people-first approach to build resilient, innovative organizations. Let\'s connect and explore how we can drive meaningful change together.
Experience
Asst Director - Engineering
Jun 2022 — Present · Des Moines, IA, US
As the Assistant Director of Engineering at Principal Financial Group, I drive the strategic development and execution of CRM/Salesforce and Content/Workflow product lines, ensuring alignment with business objectives across the Business Owner Solutions (Life & Disability) Insurance portfolio. My leadership focuses on technology modernization, where I have successfully created and implemented modernization roadmaps for Salesforce and workflow platforms, enhancing efficiency, scalability, and customer engagement.With a strong emphasis on discovery and data-driven decision-making, I lead efforts to define CRM strategy, optimize data utilization, and define holistic workflow strategy. I also develop and execute human capital strategies, fostering internal mobility, leadership development, and cross-functional collaboration to strengthen our organization’s talent pipeline.In addition to overseeing budgets, enterprise license agreements (ELAs), and vendor relationships, I play a key role in enterprise-wide initiatives, contributing to the Experienced Hire Steering Group, Internal Mobility subgroup, Enterprise Innovation subgroup, and Enterprise Workflow Strategy. I am deeply committed to building a culture of innovation, transparency, and continuous improvement, ensuring that technology and people work together to drive business transformation.
Education
Wilson College of Business at the University of Northern Iowa
Bachelor’s Degree, Economics
2008 — 2012
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