Joe Nelson

Asst. Director - Engineering at Principal Financial Group

Role
Asst Director - Engineering at Principal Financial Group
Location
Des Moines, IA, US
LinkedIn followers
500 followers

About Joe Nelson

Innovative and strategic technology leader with a passion for empowering teams, driving transformation, and fostering a culture of collaboration and continuous improvement. With extensive experience in engineering leadership, product strategy, and enterprise innovation, I specialize in bridging the gap between technology and business to deliver impactful solutions.I excel in developing and executing data-driven strategies, modernizing legacy systems, and leading high-performing teams to drive operational efficiency and growth. My expertise spans CRM/Salesforce strategy, workflow automation, vendor management, and human capital planning—always with a focus on aligning technology with business outcomes.I believe in the power of strong leadership, difficult conversations, and a people-first approach to build resilient, innovative organizations. Let\'s connect and explore how we can drive meaningful change together.

Experience

  1. Asst Director - Engineering

    Principal Financial Group

    Jun 2022 — Present · Des Moines, IA, US

    As the Assistant Director of Engineering at Principal Financial Group, I drive the strategic development and execution of CRM/Salesforce and Content/Workflow product lines, ensuring alignment with business objectives across the Business Owner Solutions (Life & Disability) Insurance portfolio. My leadership focuses on technology modernization, where I have successfully created and implemented modernization roadmaps for Salesforce and workflow platforms, enhancing efficiency, scalability, and customer engagement.With a strong emphasis on discovery and data-driven decision-making, I lead efforts to define CRM strategy, optimize data utilization, and define holistic workflow strategy. I also develop and execute human capital strategies, fostering internal mobility, leadership development, and cross-functional collaboration to strengthen our organization’s talent pipeline.In addition to overseeing budgets, enterprise license agreements (ELAs), and vendor relationships, I play a key role in enterprise-wide initiatives, contributing to the Experienced Hire Steering Group, Internal Mobility subgroup, Enterprise Innovation subgroup, and Enterprise Workflow Strategy. I am deeply committed to building a culture of innovation, transparency, and continuous improvement, ensuring that technology and people work together to drive business transformation.

Education

  • Wilson College of Business at the University of Northern Iowa

    Bachelor’s Degree, Economics

    2008 — 2012

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Joe Nelson — Asst Director - Engineering at Principal Financial Group in Des Moines, IA, US | Unifers