Joseph Kavanagh

About Joseph Kavanagh

Full-spectrum innovation executive with deep brand-building roots and a sharp marketing lens. From launching blockbuster franchises at Mattel to scaling new brands at a $20M startup, I’ve consistently delivered market-leading growth. At AfterViolet, the agency I co-founded, I helped global brands like Red Bull and Bad Robot create culturally resonant products and services leveraging the latest technologies rooted in research and consumer insight. Now leading Software Development and AI initiatives at Jazwares, I blend storytelling, tech fluency, and operational rigor to connect brands with the people they serve.

Experience

1. VP of Software Innovation and Head of Ai Strategy

   Jazwares, LLC

   Dec 2024 — Present

   At Jazwares, I drive transformative technology initiatives at the intersection of software development and artificial intelligence. In my role, I- Lead Software Development: Oversee a dynamic team focused on building custom applications that deliver timely data insights for better business decision-making. I also spearhead the evaluation and implementation of innovative software platforms, such as Kontent.ai, to enhance efficiency and elevate our technological capabilities- Head the AI Committee: Direct the process of vetting and demoing emerging AI technologies. I analyze and present positive findings to the AI Committee, advocating for strategic adoption that aligns with our business goals- Manage the AI IT Group: Collaborate across the IT department to survey, train, and educate employees on AI upskilling. This initiative fosters a culture of continuous learning and ensures that our teams are equipped to leverage AI for ongoing digital transformation.My work is dedicated to integrating forward-thinking solutions that empower teams, drive strategic growth, and position Jazwares at the forefront of technological innovation.

Education

• USC Marshall School of Business

  MBA, Marketing/Marketing Management, General

• Esade

  MBA, Marketing

• Universidad de Oviedo

  Foreign Language Studies Program, Spanish Language and Culture

• Boston College

  BA, Psychology

Skills

• Product Marketing
• Product Innovation
• Integrated Marketing
• Strategic Partnerships
• Strategy
• Market Planning
• Marketing Research
• Product Development
• Product Launch
• Brand Development
• Strategic Planning
• Brand Architecture
• Management
• Advertising
• Product Management
• Marketing
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Marketing Strategy
• Customer Insight
• Leadership
• Global Marketing
• Entrepreneurship
• Marketing Management
• Competitive Analysis
• Start-Ups
• Creative Direction
• Digital Marketing
• Business Planning
• Consumer Products
• Market Research
• International Marketing