Joseph Jacobellis
Associate Vice President - Experience Research and Product Design @Ascension
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WORK HISTORY
Associate Vice President - Experience Research and Product Design @Ascension
Nashville, TN, US
Accountable Digital Product Design Leader at Ascension:Serve as the leader of Design & Research Directors, setting and executing the strategy for Ascension’s consumer and clinical digital experiences. Collaborate closely with Product Management and Digital Engineering to empower leaders to apply design thinking, oversee exploratory discovery, and guide production design, ensuring alignment with Ascension\'s strategic goals.Strategic Leadership & Design Execution:Led xRD Directors in driving digital experience strategies, overseeing design efforts from discovery to production. Accountable product design leader for AscensionOne Consumer Patient Portal, Ascension.org, Find a Doctor Appointment Scheduler, Surgery Scheduling, Helix Design System, EMR Micro Apps, Nudge Campaigns, process improvement, and behavior change initiatives for patients, ensuring seamless, user-centered experiences across both patient and clinician platforms.Cross-Functional Collaboration & Innovation:Led cross-functional teams in advancing clinical transformation and improving clinician experiences, particularly with AI ethics in design, rapid prototyping with Google Gemini, and clinical experience initiatives. Ensured alignment with broader organizational goals, elevating the impact of design across clinical workflows and consumer-facing applications. Accountable for delivering high-quality UX design, consistently raising the bar for design excellence within Ascension.
EDUCATION
Sanborn Regional High School
Diploma, Film/Cinema/Video Studies
University of Central Florida
BA, Design
ABOUT JOSEPH JACOBELLIS
A dynamic leader with a proven track record of leading product and design teams to launch impactful solutions, with a strong focus on healthcare, finance, and digital transformation. Expertise in driving organizational change through design leadership, product strategy, innovation, and the implementation of scalable design systems that accelerate business outcomes. Specializes in scaling teams, fostering quality, and mentoring leaders to deliver exceptional user experiences while aligning with business objectives.With over 26 years of experience in human-centered design, design systems, UX/UI, product development, and emerging technologies such as AI and agentic systems, I am passionate about creating innovative solutions that improve human lives. I focus on building high-performing teams, instilling design thinking practices, and driving continuous improvement in product and design delivery.Family is central to who I am. Happily married to my wife, Kaci, for 26 years, we are proud parents of two daughters, Anna and Audrey.As a leader, I prioritize relationship-driven servant leadership, empowering teams and cultivating strong connections with clients, peers, and stakeholders. My goal is to leverage product, design, and emerging technology to drive transformation and innovation, helping shape a better future together.
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