Joseph Haftner H.

About Joseph Haftner H.

Recognized as one of Industry Tech Outlook’s 10 Best CEOs of 2024 and CIO Magazine APAC’s 10 Most Influential Business Leaders (2024). Career built around growing consumer goods businesses that operate across North America and APAC, with a focus on practical execution, operational clarity, and data-driven decision making.Experience includes strategy, financial management, international sourcing, cross-border logistics, demand planning, and commercial operations across both wholesale and direct-to-consumer channels. Able to adjust product lines, supply chains, and market approaches as conditions shift while keeping margins and performance stable.Skilled in quantitative analysis, market research, financial modeling, and strategic forecasting. Developed machine learning and analytics tools that make sense of fragmented commercial and operational data, allowing clearer decisions on product direction, pricing, and market priorities. Background in consulting and turnaround work adds a disciplined approach to testing, measurement, and finding the moves that actually improve revenue and profitability.Early leadership roles in demanding environments and international assignments shaped a style centered on clarity, accountability, and adaptability. Comfortable operating across different regulatory systems, cultures, and market structures.Strengths include cross-regional strategy between North America and APAC, international trade and sourcing, end-to-end supply chain leadership, commercial and operational management, brand and product development, and building data-driven systems that support growth and scale. Positioned to help organizations expand, improve performance, and build durable capability in global markets.

Experience

1. Founder and CEO

   Haftners Collective

   Dec 2018 — Present · TX, US

   Built and lead a consumer goods company operating across North America and APAC. Started with a clear vision and grew the business through practical execution by developing products, building reliable factory relationships, managing cross border logistics, and expanding into multiple categories including cycling apparel, imported gifts, and streetwear. Oversee the full operation from financial planning to sales channels, and focus on steady growth through disciplined processes, informed decision making, and the flexibility to adapt as markets and supply chains change.

Education

• University of Texas at Tyler

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2022 — 2023

• University of Maryland Global Campus

  Bachelor of Business Administration - BBA, Business Administration and Management, General

  2019 — 2021