Joseph Funaro
Dynamic Marketing Professional | Bridging strategic vision with seamless execution | Omnichannel Marketing Strategy and Launch Operations | Digital Innovation | Cross-functional Leadership and Execution in Healthcare
- Role
- Marketing Global Customer Content & Strategy Lead Rare Diseases at Novartis
- Location
- Hillsborough, NJ, US
- LinkedIn followers
- 500 followers
About Joseph Funaro
As a dynamic leader with a proven track record in the pharmaceutical and healthcare industries, I excel at bridging strategic vision with seamless execution. With a strong foundation in omnichannel marketing, digital innovation, and cross-functional collaboration, I create impactful strategies that engage stakeholders and drive business outcomes.Currently, as the International Customer Content & Strategy Lead at Novartis, I spearhead content creation and omnichannel strategies for Hematology-PNH, Nephrology–IgAN, and C3G–Rare Disease sectors. My work involves leading cross-functional teams and agency partners to ensure cohesive brand messaging, managing project resources, and launching successful campaigns in target markets.Previously, at Bristol Myers Squibb, I contributed as a Director of Digital Innovation, helping to design and deliver cutting-edge digital therapeutic solutions in oncology. From market research and patient journey mapping to regulatory alignment and product design, I brought innovative ideas to life while adhering to industry standards. My earlier role as Manager of Omnichannel Brand Capabilities allowed me to refine strategies for HCP engagement and leverage emerging technologies like AI-powered marketing to optimize performance.With expertise in stakeholder communication, pharma marketing regulatory and compliance knowledge, and creative leadership, I thrive in transforming challenges into opportunities. I\'m passionate about harnessing data-driven insights and innovative tools to deliver meaningful impact in healthcare.
Experience
Marketing Global Customer Content & Strategy Lead Rare Diseases
Jan 2024 — Present
Education
Montclair State University
Certification, Multimedia and Web Design
2001 — 2003
Baker College Center for Graduate Studies
Master of Business Administration (MBA), Marketing
2009 — 2011
School of Visual Arts
Bachelor's degree, Design and Visual Communications, General
1995 — 2000
Skills
- Product Development
- Marketing Management
- B2b Marketing
- Strategy
- E-Commerce
- Marketing Communications
- Email Marketing
- B2b
- Direct Marketing
- Social Media Marketing
- Digital Marketing
- Brand Developement
- Trade Shows
- Marketing
- Online Marketing
- Public Relations
- Lead Generation
- Typography
- Product Marketing
- Brand Awareness
- Graphic Design
- Account Management
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Copywriting
- Market Research
- Brand Development
- Corporate Identity
- Creative Direction
- Advertising
- Event Management
- Online Advertising
- Corporate Communications
- Brand Loyalty
- Art Direction
- Business-to-Business (B2b)
- Corporate Branding
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