Joseph Collins
Driving revenue growth and operational efficiency through data-driven decision making, product ownership, and strategic analysis at Chinook Winds Lodge.
- Role
- General Manager Product Owner Business Analyst at Veriforce
- Location
- New Orleans, LA, US
- LinkedIn followers
- 500 followers
About Joseph Collins
Experienced Product Owner and Business Analyst with a proven track record of driving…
Experience
General Manager Product Owner Business Analyst
Mar 2024 — Present · Dubois, WY, US
Increased revenue by 41% YoY in 2024 compared to 2023 by identifying operational improvements, optimizing pricing strategies for peak and shoulder seasons, and refining marketing efforts. Leveraged key performance metrics such as ADR (Average Daily Rate), RevPar (Revenue Per Available Room), and occupancy to guide pricing decisions and drive revenue growth.Proposed an expansion plan for acquiring additional units based on analysis of KPIs and calculated ROI assessments, ensuring alignment with the best-performing units to maximize future revenue potential.Led efforts to enhance marketing and distribution, achieving a 117% revenue growth in early 2025 by fine-tuning OTA and direct booking systems, targeting optimal rates for each channel.Established a new data collection pipeline by modifying the guest intake process to collect better customer data to more accurately inform marketing and business decisions.Used AI to automate routinely generated ADR, RevPar, and Occupancy reports to increase operational efficiency and reduce manual work.Implemented a 24/7 guest support system by creating detailed service scripts for an answering service, enabling them to handle common customer service scenarios efficiently, ensuring continuous support for all guests.Discovered an overpayment of taxes spanning back to 2023 that impacted over $250K in revenue. Collaborated with bookkeepers from Taylor Accounting to gather data and resolve the issue, leading to future savings and proper tax payments moving forward.Managed hiring, training, and employee development, improving operational efficiency and service quality.
Education
Tulane University
Bachelor's Degree
Mississippi Gulf Coast Community College
Associate's Degree
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