Joseph Castro
- Role
- Senior Programmatic Revenue Specialist at Chegg Inc.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Programmatic Revenue Specialist
Jun 2021 — Present · US
Leads programmatic ads team initiatives by driving execution of new partner implementation and ad tech optimization. Designs and analyzes A/B tests to update ad set up and improve programmatic revenue yield. Proactively monitors SSP partner performance to identify opportunities and assess risks. Monitors key programmatic revenue streams and KPIs, providing recommendations to drive revenue growth and performance against plan. Utilizes various data sources and analytical tools to identify trends and generate actionable insights, facilitating strategic discussions and informed decision-making.
Education
Occidental College
Bachelor of Arts (B.A.), Kinesiology
Yaşar University
Master of Business Administration (M.B.A.)
St. Patrick - St. Vincent Catholic High School
High School Diploma
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