Joseph C.
Mentor @SKU
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WORK HISTORY
Mentor @SKU
Atlanta, GA, US
SKU accelerates emerging CPG brands with a world-class program driven by a thriving community of serial entrepreneurs & industry experts. Our intensive program offers best-in-class education, a hand-picked team of mentors, and access to retailers and investors - all the tools necessary to accelerate growth.
EDUCATION
University of Guelph
Masters of Science
ABOUT JOSEPH C.
Joseph has 18 years of experience working on the client side, the agency side and at a tech startup to pioneer automation in Canada, as well as serving as Chair of the Client-Side Researcher Council. He\'s heard what success looks like firsthand from both clients and suppliers when it comes to insights and pain points. Joseph saw a gap in the world of research and insight consultancy. What was missing were insights rooted in cultural trends, consumer behaviour and the perspective of lifestyle influencers. He decided to start a consultancy integrating foresight, best market research designs and influencer voices to innovate brand strategy. As a food startup founder, Joseph knows the challenges and opportunities of bringing a brand from concept through to product development and building the brand in market.
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