Joseph Breed

Channel Marketing Manager @Chenbro Micom Usa Inc

New York, NY, US

Chenbro Micom has been a leading supplier of server chassis for over 40 years, playing a vital role in the development of the internet and computing as we know it.At Chenbro I am responsible for channel marketing in the Americas and Europe, overseeing outbound and inbound campaigns covering both digital and field marketing. These campaigns brought in 1,500 leads, maintained mindshare among key channels and endusers, and led to millions of dollars of revenue.I worked closely with a variety of distribution partners such as Arrow, ASI, Ma Labs, and TD Synnex to build brand awareness among resellers. I also strengthened our reach by building enduring relationships with ecosystem partners such as Mitac, Kontron, and ASRock Rack, ensuring customers could access turnkey solutions customized to their needs with greater ease than before possible.I developed compelling messaging for all campaigns and oversaw a graphic designer to create a unique brand image. Among our major accomplishments was revamping a configurator website, leading to a 1300% increase in unique visitors. I also doubled social media engagement and maintained above-benchmark open and clickthrough rates on eblast campaigns.

National Taiwan Normal University

Master's degree

Taipei Language Institute

Chinese Language and Literature

Wesleyan University

Bachelor's degree