Joseph Benney
Ne Regional Franchise Development @Kilwins Chocolates Franchise, Inc.
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WORK HISTORY
Ne Regional Franchise Development @Kilwins Chocolates Franchise, Inc.
Stay connected with kilwins on chocolates.com or on Facebook
EDUCATION
University of Maryland - Robert H. Smith School of Business
Associates degree in Business, Business
SKILLS
ABOUT JOSEPH BENNEY
FRANCHISE DEVELOPMENT EXECUTIVEMarket-driven franchise executive successful in building and leading both franchisors and franchisees through dynamic start-up, diversification, and growth on a national basis. Expert in identifying and capitalizing upon emerging market opportunities. Creative and bold marketing approach to support business units and brands. Launched a consulting practice specializing in the development, brand positioning and market expansion of franchise concepts on behalf of single and multi-unit restaurant and retail companies. Provided services encompassing strategic planning, budgeting, compliance, unit and system development, and multimedia marketing & advertising. Strong cross-functional business acumen complemented by a decisive, interactive and motivational leadership style. Successful in increasing profits, capturing market share and enhancing corporate value. Invited Speaker and Member of International Franchise Association. Specialties: Experience in all aspects of franchising: Marketing, sales & real estate development, franchise support, lead generation, franchise development, franchise agreements and FDD updates, automated CRM programs, e-marketing & interactive strategies, social media strategy, e-commerce, new product development, brand management, website development, training and team building.
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