Joseph Battisti
Product Marketing at Zwift | Fitness Tech
- Role
- Product Marketing Manager at Zwift
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Joseph Battisti
I’m a curious, charismatic, and relentlessly driven Gen-Z marketer with a bias for action and a habit of figuring things out fast. My background as an endurance athlete taught me the fundamentals of teamwork, discipline, and setting goals that actually mean something—because a goal without a plan is just a wish—and I bring that same mindset into my work.My experience spans Product Marketing, Partner Marketing, Content Marketing, and modest Sports/Performance Marketing across the fit-tech space. I’ve built campaigns, aligned cross-functional teams, and shaped product narratives that deepen engagement for thousands of athletes. I love diving into consumer behavior just as much as I love motivating people, whether that’s through data, storytelling, or the lived athlete experience.At the end of the day, I’m just someone who loves movement and wants to inspire others to find what moves them.
Experience
Product Marketing Manager
Nov 2024 — Present · Long Beach, CA, US
I bring Zwift to life through compelling stories of premium content experiences and powerful fitness features.• I lead global outbound marketing initiatives for Zwift’s platform, partnering across Channels (CRM, Social, CS, Web), Brand, Product, Creative, and Content to shape inbound product positioning, proposition, and go-to-market strategy.• I own strategy, creative direction, and launch for flagship programs, each designed to make serious training fun and drive more fitness outcomes for Zwifters.• I analyze subscriber behavior and identify customer-marketing opportunities to improve product understanding and increase customer engagement across Zwift Game and Zwift Companion.Zwift GameZwift CompanionFitness Tracking & TrendsZwift Camp Training SeriesTour de ZwiftZwift Drop Shop
Education
Oregon State University
Bachelor of Business Administration - BBA, Business Administration and Management, General
Santa Clara University
Bachelor of Arts - BA, Sociology
Orange Coast College
Associate of Arts - AA, Liberal Arts and Sciences/Liberal Studies
San José State University
Bachelor of Science - BS, Marketing
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