Joseph Mitrani
Director, Global Digital Commerce
- Role
- Director, Global Digital Commerce at General Motors
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Joseph Mitrani
Focused on scaling software services across B2C and B2B audiences, I’ve spent the past decade driving go-to-market strategy, customer growth, and product adoption—generating over $2B in services revenue. I translate business goals into product and marketing strategies that accelerate adoption and deliver repeatable, measurable growth. I shape long-term strategy and product vision—aligning senior leaders and stakeholders around investment priorities and transformation goals.My experience includes building omnichannel acquisition strategies, launching segmentation and lifecycle marketing programs to improve retention, and developing pricing models that optimize lifetime value. I lead our approach to designing and implementing AI/ML models that enhance targeting, personalization, and performance across the customer journey.
Experience
Director, Global Digital Commerce
Oct 2025 — Present
Education
Indiana University - Kelley School of Business
Master of Business Administration - MBA
2018 — 2022
Stony Brook University
Master's Degree, Human Resources Management
2012 — 2014
Stony Brook University
BA, Psychology; Philosophy
2007 — 2011
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