Jose Suarez
Bilingual Sales & Operations Executive | Driving Growth Through People, Process & Performance | Brand Ambassador, Innovator & Collaborator | Strategic Planning & Project Management
- Role
- Vice President of Sales at Ayr Florida
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Jose Suarez
Strategic and results-driven leader with a proven track record in high-growth retail, operations and procurement. Passionate about driving revenue growth, optimizing supply chain efficiency, and elevating the customer experience. Known for inspiring and empowering teams, ensuring they understand the big picture, their impact, and the path to success. I bring people along the journey—making work both rewarding and fun—while fostering innovation, turning challenges into opportunities, and delivering strong financial results. Core Roles & Responsibilities: • Lead multi-unit retail operations, driving revenue, profitability, and market growth. • Develop & execute strategic initiatives to enhance efficiency and customer experience. • Optimize procurement & vendor partnerships to reduce costs and improve product availability. • Build high-performing teams, fostering growth, engagement, and leadership development. • Drive data-driven decision-making, using KPIs to boost sales and operational performance. • Collaborate cross-functionally to align marketing, finance, and supply chain strategies. • Enhance customer experience through innovative sales tactics and service excellence. • Ensure compliance & operational excellence, implementing SOPs for scalability and success. Industry Expertise: • Luxury Retail (LVMH – Starboard Cruise Services) – Led multi-ship retail operations across Royal Caribbean, NCL, Carnival, Holland America, and Celebrity, driving $174M+ in sales. Elevated promotional and high-end shopping experiences developed talent to enhance the guest experience and delivered strong operational results. • Healthcare & Wellness (Nomi Health) – Directed large-scale emergency response teams across 300+ Florida locations, managing $1.3B+ in revenue. Ensured clinical safety compliance, optimized procurement and profitability, and enhanced patient care. • Medical Cannabis Retail Sales & Operations (AYR Wellness) – Led 69 locations in Florida, driving $130M+ in revenue. Spearheaded multi-unit operations, vendor strategy, and growth initiatives in a highly regulated industry. • QSR & Food Service (Burger King) – Managed 16+ company-owned restaurants, improving customer service metrics, optimizing operational efficiency, and driving sales growth in a fast-paced environment. My Core Competencies Include but not limited to: Influential Leadership • Talent Development • Sales • Operations • Business Development • P&L • Marketing • KPI Management • Project Management • Customer Experience • Merchandising • Team Building • Strategic & Tactical Planning
Experience
Vice President of Sales
May 2023 — Present · FL, US
As Vice President, I oversee 68 retail locations across Florida, ensuring exceptional patient experience and retention while driving sales and operational excellence. I am responsible for achieving sustainable growth in sales, profit, and market share with a strong customer-centric focus. In this role, I work closely with cross-functional partners in Cultivation, Production, Supply Chain, Finance, Performance Pricing, Marketing, Compliance, and People Operations to ensure seamless execution throughout the entire patient and employee journey.
Education
Miami Dade College
Business Administration and Management, General
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