José Manuel Montenegro
SVP, Multicultural Planning @Hero Collective
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WORK HISTORY
SVP, Multicultural Planning @Hero Collective
NY, US
EDUCATION
USC Marshall School of Business
MBA, Marketing/Business of Entertainment
University of Southern California
Bachelor of Science - BS, Industrial Engineering
ABOUT JOSÉ MANUEL MONTENEGRO
Advertising professional with 15+ years of experience in delivering business results for blue chip clients. A proactive solution-seeker with a track record in leading cross-functional teams, driving thought leadership and fostering teamwork. Experienced in a variety of sectors including CPG, healthcare/pharma, telecommunications, auction, finance, government, spirits, education and automotive. Specialties: Media strategy, media planning and buying, content development, multicultural audience planning, digital strategy, client services, account management, brand strategy, project management, thought leadership, team development. Skills: comScore, Kantar Media Intelligence, MRI-Simmons, MEDIATOOLS, DoubleClick DART,@Plan, NPower, AdRelevance, AdViews, Nielsen, MediaMind, Google Analytics, Google AdWords, Radian6, Arbitron, GlobalWebIndex Member of the ANA\'s Alliance for Inclusive and Multicultural Marketing (AIMM).
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