Joselyn Bickford

About Joselyn Bickford

I combine 20+ years of award-winning brand leadership with a deep focus on advertising effectiveness to help modern partners scale through bespoke research and integrated strategy.My career foundation was built on creative excellence, stewarding brand partnerships, and directing integrated advertising accounts at highly creative agencies like GUT, CPB and BSSP for global companies like AB-InBev, Amex, American Airlines, Diageo, Infiniti, Kraft-Heinz, MINI and Old Navy. I have orchestrated work recognized by over 25 industry awards for both creativity and effectiveness, while also driving high-profile national initiatives, including 360 Super Bowl TV campaigns for Google Pixel and YouTube TV.In 2024, I deepened my focus on the science of marketing effectiveness, completing the Master of Advertising Effectiveness certification (WARC) and pursuing an EMBA to ensure creative vision always scales into measurable business growth. This evolution allows me to bridge the gap between world-class creative standards and a partner\'s commercial priorities.Today, as a Strategic Consultant at Part and Sum, I design and oversee integrated marketing services and solutions executed with partners from across our Residence network. I specialize in building the business leadership, creative quality, operational rigor, and cross-functional strategies that enable brands to build long-term equity and scale with precision.

Experience

1. Director of Strategy, Integrated Client Services

   Part And Sum

   Nov 2024 — Present · Denver, CO, US

   As Director of Strategy–Integrated Client Services, I help brands chart growth by uniting strategy, media, data, and creative collaboration. My role bridges marketing strategy with client experience — ensuring every engagement delivers measurable impact, not just campaigns.•Strategic Partnering: Guide brands in defining growth opportunities, evolving positioning, and building systems that scale across markets and channels.•Integrated Ecosystems: Orchestrate cross-disciplinary teams and Residence partners (BUCK, VTProDesign, wild, and others) to deliver seamless brand, media, data, and creative integration.•Innovation & Growth: Introduce AI-enabled tools, new frameworks, and data-driven approaches to elevate storytelling and accelerate performance.•Client Leadership: Serve as a trusted advisor for complex global accounts, navigating organizational dynamics, aligning stakeholders, and driving long-term partnerships.•Experience Design: Shape how clients experience working with us — building trust, collaboration, and clarity at every touchpoint.This role positions me at the intersection of brand strategy, marketing innovation, and client growth, making sure Part & Sum delivers not only powerful campaigns but also enduring brand and business transformation.

Education

• University of Oregon

  Bachelor of Arts - BA, Journalism & Communications/Advertising

Skills

• Direct Mail
• Creative Strategy
• Leadership
• Interactive Marketing
• Account Management
• Interactive Advertising
• Management
• Digital Strategy
• Online Marketing
• Social Media Marketing
• Marketing Communications
• Social Media
• Marketing Strategy
• Media Planning
• Integrated Marketing
• Mobile Marketing
• Online Advertising
• Brand Architecture
• Outdoor Advertising
• Digital Media
• Marketing
• Creative Direction
• Brand Development
• Digital Marketing
• Advertising
• Strategy
• Public Relations