José León

About José León

A dynamic, high-energy professional, skilled in direct marketing and business…

Experience

1. President and Founder

   Lk Marketing Services

   Mar 2008 — Present · Indianapolis, IN, US

   LK Marketing Services specializes in engaging your audience with personalized, relevant messaging and providing you measurable ROI through internet microsites, landing pages, e-mail campaigns and direct mail. EXPERTISEWe have assembled a state-of-the-art database marketing solution and team of senior professionals driven by a passion for engaging audiences.\"Our team of graphic designers, programmers and marketing specialists apply personalized marketing strategies seamlessly across multiple mediums – direct mail, email, social media and the internet microsites – to deliver you integrated personalized campaigns.\" MINDSHARE This means the RIGHT message to the RIGHT individual through the RIGHT channel. The result is increased mindshare, increased response and ultimately, increased sales.\"We use customer data and proprietary personal URL technology to drive personalized and distinctive content to each of your target prospects. In addition to simple name personalization, we present relevant copy, graphic imagery, and even personalized offers to maximize engagement with each person.\" RESULTS LK Marketing\'s reporting arms you with real time access to actionable metrics. Campaign results for every campaign and channel; the Results Dashboard permits you to track the effectiveness of different creative executions, offers and customer segments.\"What differentiates us is our commitment to delivering highly-targeted campaigns that resonate with individual prospects in the most personal way. What will differentiate you is our ability to do this exceptionally well.\"LEADERSHIP As founder of LK Marketing, León brings over 21 years of leadership in sales and marketing. León\'s diverse background and command of both direct marketing and direct sales make him a valuable asset for LK clients. As a former corporate director of marketing, he knows first-hand the importance of delivering actionable marketing tactics that directly contribute to the bottom line.

Education

• DePaul University

  Political Science/Mass Communications

  1981 — 1983

• University of Illinois Urbana-Champaign

  Political Science; Mass Communications

  1980 — 1981

Skills

• Sales Management
• Advertising
• Direct Mail
• Sales Process
• Product Development
• Online Advertising
• B2b Marketing
• Crm
• Direct Sales
• Sem
• Multi-Channel Marketing
• Social Media Marketing
• SEO
• Market Research
• Online Marketing
• Retail
• B2b
• Direct Marketing
• Small Business
• Trade Shows
• Marketing
• Database Marketing
• Strategic Planning
• Marketing Strategy
• Web Marketing
• Mobile Marketing
• Customer Retention
• Market Planning
• Interactive Marketing
• Account Management
• Business Development
• Digital Marketing
• Marketing Management
• Sales
• Leadership
• Social Media
• Strategy
• E-Commerce
• Brand Development
• Segmentation