Javier Sierra

About Javier Sierra

Focusing primarily on assisting organizations willing to establish a dialogue with the US…

Experience

1. Latino Media Consultant

   Rewiring America

   Jan 2024 — Present · Washington, DC, US

   As a consultant, I am assisting Rewiring America to conduct a national earned- and paid-media campaign to persuade Latino consumers to electrify their homes by using federal, state and local incentives. I have conceptualized and am executing a Latino media strategy to support these organizational goals and introduce RA’s mission to Latino audiences and communities bilingually—Developing specific materials for pitching to the Latino media—Developing strategic paid-media and marketing campaigns to use strategically in support ofreaching Latino audiences—Establishing a dialogue with the country’s Latino media and serving as the organization’s bilingual mouthpiece by using my more than two decades of experience as one of the country’s most prolific Latino environmental spokespersons—Placing bilingual commentaries in major Latino media outlets—Translating, both linguistically and culturally, RA’s wealth of content to inform Latinos about how to take advantage of federal, state and local assistance to make their lives and homes more efficient and healthier through electrification—Collecting and curating Latino electrification testimonials as examples of the benefits of electrification—Hosting bilingual webinars and moderating online courses about the benefits of electrification.

Education

• Indiana University of Pennsylvania

  B.A.

  1984 — 1986