Josefina Rodriguez Sturba

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOSEFINA RODRIGUEZ STURBA

Entrepreneurially driven Solutions Engineer at Salesforce with a track record of turning complex technical solutions into practical, revenue-driving strategies across commerce, learning, and operations.I specialize in bridging the gap between what technology can do and what businesses actually need it to do. Whether I\'m working with MidMarket brands or enterprise accounts, I listen for the disconnects between demos and real-world workflows — then I build solutions that fit how people actually work.My journey: At Shopify (3+ years), I drove technical solutioning for enterprise merchants, built POCs, and led demonstrations that accelerated business growth. President\'s Club winner, 2023. At Docebo (3 years), I led 60+ LMS implementations with a 9.4/10 customer satisfaction rating, then transitioned to pre-sales where I closed $1.5M in ARR across 45 organizations. I used REST APIs for data migrations, created enablement resources, and built knowledge base articles for admins and end users. At Deloitte, I partnered with Global Shared Technology Services to bring design thinking and innovative tech to offices worldwide.🧼 Founder of Marbela Cosmetics (6+ years), where I support my family that handmakes artisan soaps and cosmetics by driving growth strategy, building brand vision, and leading all marketing and sales efforts.What drives me: I believe great solutions don\'t just look good in a pitch — they create value throughout the entire customer journey, from sale through post-sales operations. I adapt quickly, take ownership of next steps, and make complexity clear.A few notable highlights: Keynote speaker at UGA Studio 225 opening ceremony for 100+ donors and alumni Interned with the Mexican Chamber of Commerce in Shanghai, China to transform electronic payments Competed in 4 hackathons/accelerators, delivering pitches to judges, stakeholders, and partnersLet\'s connect if you\'re passionate about building solutions that drive real business outcomes — not just demos that look good on a screen.