Josef B.

About Josef B.

With over a decade of experience in retail sales, marketing, and channel management, I specialize in developing and executing high-impact strategies that drive growth, profitability, and long-term brand value. Currently serving as the Senior Retail Marketing Channel Manager at The Genie Company, I lead cross-functional initiatives that align corporate objectives with the unique demands of major retail partners, including The Home Depot, Lowe’s, and Amazon.My approach blends strategic insight with operational precision - delivering measurable results, including a 30% expansion in market reach and contributing to over $40M in monthly channel revenue at MetaboHPT. I excel at orchestrating product placement, promotional campaigns, and go-to-market strategies that resonate across both traditional retail and e-commerce platforms.A trusted collaborator and advisor, I foster strong relationships with internal stakeholders and retail decision-makers, influencing direction and ensuring consistent brand representation. My passion lies in bridging business strategy with retail execution to elevate customer experience and deliver sustained growth.

Experience

1. Sr Retail Marketing Channel Manager

   The Genie Company

   Mar 2023 — Present · Mount Hope, OH, US

   Driving Cross-Functional Execution | Strategic Retail Partnerships | Go-to-Market LeadershipI play a key role in bridging strategic vision and retail execution across top-tier partners including The Home Depot, Lowe’s, and Amazon. By aligning cross-functional teams - Product Marketing, Brand Marketing, Sales, and external agencies - I ensure business objectives and retail goals are seamlessly integrated for maximum impact.As a subject matter expert on assigned accounts, I developed a robust retail support matrix that covers sales enablement, creative asset deployment, and promotional strategy - ensuring consistent brand representation and an elevated customer experience both in-store and online.Through close collaboration with internal stakeholders and retail partners, I’ve helped shape Genie\'s retail strategy, driving sales growth and increasing market share. I lead multi-disciplinary teams to execute high-impact retail initiatives, enforce timelines, and optimize operational efficiency.My focus on sell-through performance includes crafting tailored promotional plans, improving product visibility, and leveraging data insights to influence purchase behavior. This strategic approach has resulted in stronger revenue performance and expanded category presence.With deep account knowledge and a sharp understanding of retail dynamics, I translate insights into actionable plans that support long-term growth, inform executive decisions, and ensure resources are strategically deployed.

Education

• National Academy of Sports Medicine

  Certified Personal Trainer

  2012 — 2012

• Georgia State University Perimeter College

  General Studies

  2007 — 2009

• Harvard University

  Business Administration, Management and Operations

  2011 — 2014

Skills

• Business Development
• Lifestyle Coaching
• Strength
• Cpr Certified
• Sales Management
• Account Management
• Microsoft Office
• Sales
• Logistics Management
• Leadership
• Sales Operations
• Strength Training
• Customer Service
• Reporting & Analysis
• Strategic Planning
• Personal Training
• Strategy
• Channel Account Management
• Sports Nutrition
• Performance Metrics
• Athletic Training
• Microsoft Excel
• Inventory Management
• Coaching
• Social Media
• Marketing
• Management
• Program Development
• Financial Analysis
• Forecasting
• Dependable Team Player