Josef Francis
Vice President of Planning @WPP Media
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WORK HISTORY
Vice President of Planning @WPP Media
New York, NY, US
My role is to simplify, AI proof, and improve Essence Mediacom’s Planning offering for Google globally. This spans product (development and introduction of new planning philosophies like Full Funnel), people (determining optimal Planning team structures and ways of working), and process (revamping our E2E for an AI world). Passionate about reconciling media with creative, Planning with Strategy, data with storytelling, Brand with Performance.
EDUCATION
Dr. Challoner's Grammar School
Maths, Biology, English Literature, History
Durham University
2:1 BA (Hons.), Philosophy and Politics
SKILLS
ABOUT JOSEF FRANCIS
Media VP with 15 years experience leading international, integrated ATL campaigns for major tech brands, including Google, Samsung, and Microsoft. Proven ability to develop and execute data-driven strategies across all channels (TV, OOH, Digital, Print, Radio) against Brand, DR, and business KPIs. Expertise managing 9 figure budgets and collaborating with global agency partners. Adept at integrating online and offline, media and creative, strategy and analytics for cohesive campaigns.
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