Josée Carignan
Marketing and Partnership Director @Katalysis
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WORK HISTORY
Marketing and Partnership Director @Katalysis
EDUCATION
HEC Montréal
Bachelor of Business Administration (BBA), International Business/Trade/Commerce and Finance
INSEAD
Master of Business Administration (MBA), Strategy and Entrepreneurship
Collège des administrateurs de sociétés and RJCCQ
Certification - Youth Board Members
Esade
Semester abroad, finance and management
ABOUT JOSÉE CARIGNAN
I love marketing since it combines creativity and analytics. On the creative side, I must understand customers\' needs, their position in the marketing funnel, the best communication channels to reach them and how social acceptance influences them, in order to create attractive and relevant content. On the analytics side, with the technologies on the market, I can analyze KPIs (Conversion rate, click rate, cost per conversion, returning visitors, etc.) to better understand what works to test & iterate in order to reach the objectives and create the best customer journey. Having worked in France, Switzerland, Brazil and Canada, I have enjoyed many executive positions in my career in marketing, strategy, business development and technical sales, which have taught me that I- Love creating a vision for my team, putting in place a structure and processes, and helping everyone to become the best professional they can be. Their success is my success- Am a customer-focused and even customer-success individual because I truly believe the customer is at the center of everyone\'s success - Am a result and data-oriented individual because having concrete objectives and decisions based on data motivate me - Am a tech adopter because the world is changing quickly and what is more motivating than being a pioneer or using the latest technologies to capture business opportunities - Love to take initiatives when I identify an opportunity to improve a process or the CRM system, generate new leads or solve a customer issue I enjoy meeting new people. Reach out if you want to talk to me about marketing, startups or living abroad! Digital Marketing | Product Management | Team Development | Product Analytics | Strategic Planning | Portfolio Strategy | Business Development | SaaS | Agile | Digital Advertising | CRM | E-mail Marketing Software | NPS | Customer Satisfaction | Customer Success | Customer Journey | Lean | Management 3.0 | Project Management | Google Analytics | Dashboards | Wordpress
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