José Alberto Colón-Rodríguez

Multi-Platform Content Producer Associate

Role
Multi-platform Content Producer Associate - Telemundo Houston at NBCUniversal
Location
Houston, TX, US
LinkedIn followers
500 followers

About José Alberto Colón-Rodríguez

With over 6 years of experience in the modern media landscape, I specialize in bridging…

Experience

  1. Multi-platform Content Producer Associate - Telemundo Houston

    NBCUniversal

    Feb 2024 — Present · Хьюстон, TX, US

    Drives multi-platform content strategies for linear, digital, and FAST channels, achieving an 60% increase in audience engagement and boosting digital time-on-site.Collaborates with the Lead Multi-Platform Content Producer to develop audience-focused strategies and content planning.Produces breaking news coverage, daily segments \"Acceso Total\", and summaries of Telemundo realities programming for 10:00 p.m. newscast.Develops short-form, vertical videos and custom covers for social media, enhancing reach and audience interaction.Writes SEO-optimized articles and manages content distribution through WordPress VIP, SocialFlow, and push alerts to maximize impact across platforms.Created multimedia assets (Getty Images, Canva, Photoshop) that increased click-through rates and digital retention.Analyzes performance metrics using Google Trends, Search Console, and Parse.ly to refine strategies and improve outcomes.Executed special projects from concept to delivery, including \"Ciudades Flotantes,\"\"Las Mañanitas de la Virgen,\" and \"Inmigración y Tus Derechos\".Oversaw pre-production logistics, scriptwriting, on-location directing, guest coordination, editing supervision, and traffic processes.Produced FAST channel content such as simulcasts, live cut-ins, playout monitoring, and regional specials using Amagi Cloudport and MixTape Cloud.Delivered high-quality video storytelling through advanced editing, graphics integration, color correction, and mastering across multiple formats.

Education

  • Universidad Ana G. Méndez (UAGM)

    Master of Business Administration, Project Management Leadership

  • Universidad del Sagrado Corazón

    Bachelor's degree, Producción para la Televisión

    2016 — 2021

  • Universidad del Sagrado Corazón

    Master of Journalism and Innovation, Communication and Media Studies

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José Alberto Colón-Rodríguez — Multi-platform Content Producer Associate - Telemundo Houston at NBCUniversal in Houston, TX, US | Unifers