José Cabal
Marketing & Business Systems Lead @Lōd
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WORK HISTORY
Marketing & Business Systems Lead @Lōd
I lead marketing and business systems at LōD Technologies, an enterprise software that helps data centers, Bitcoin miners, and AI infrastructure teams reduce energy costs, optimize compute workloads, and operate more sustainably.Key responsibilities: • Create systems and automate processes to achieve business goals • Define and execute strategies for product launches, feature updates, and new modules. • Integrate AI tools (ChatGPT, Opus Clip, Midjourney, Canva) to boost content createation and cut production time• Create brand awareness, product positioning, messaging, and value propositions for a highly technical audience. • Build automated systems for content and multichannel campaigns that generate, inbound leads and support outbound sales. • Manage marketing infrastructure, including AI tools, website, CRM, analytics, and automation tools. • Collaborate with sales and product teams to develop collateral, case studies, decks, and playbooks. • Drive community engagement through webinars, announcements, and events. • Lead external communications and PR strategy, including partner marketing initiatives. • Own the marketing budget and oversee agency/vendor relationships. • Integrate market insights, user feedback, and competitive analysis into strategy and product development. • Maintain a consistent brand voice and customer experience across all touchpoints.
EDUCATION
Universidad Anáhuac Querétaro
Diplomado, Branding
University Canada West
Master's degree, Mba
Universidad Anáhuac Querétaro
Master's degree, Diplomado en alta direccion de empresas
Universidad Anáhuac Querétaro
Diplomado en desarrollo e innovacion de productos
Universidad Anáhuac
Comunicólogo
Zuili University
Diplomado, Community Manager & Social Media
Digital Marketing Institute
Certified Digital Marketing Associate, Marketing
ABOUT JOSÉ CABAL
I help companies turn marketing, technology, and business systems into real growth…
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