José Alvarez

About José Alvarez

José is a Deal Partner at Ganas VC, investing in early-stage startups in the USA and LATAM. After 12 years optimizing digital performance for entrepreneurs and corporations, he now helps LATAM software companies expand into the USA. He has collaborated with Google for Startups, Movistar, AB-InBev, Coca-Cola, Pygma, and Startup Grind. As Director of Startup Grind, a global startup community in Silicon Valley, he mentors, inspires, and connects entrepreneurs.An alumnus of USFQ and Y Combinator, José learned how to start and equip a startup for present and future success.At the age of 21, I became the CEO and co-founder of BigBang, an interactive digital marketing agency. I collaborated with some of the world\'s largest advertisers and agencies, including Televisa, YANBAL, Coca-Cola, and DemocracyOS, to develop digital campaigns.I have enjoyed my executive positions because they allow me to help my team grow. I learn a lot from them and I feel comfortable handling several issues at the same time. My professional career has allowed me to learn about digital marketing, product management, and growth hacking.I\'m passionate about creating valuable content to solve people\'s problems. This led me to learn SEO, Inbound Marketing, and use a CRM to automate B2B, B2C, and D2C campaigns.When I need to accelerate the delivery of results, I utilize performance marketing and digital advertising across various platforms including Google Ads, programmatic, SEM, Facebook, Twitter, LinkedIn, TikTok, and tourism OTAs.I have experience in creating web products and applications, launching them, and helping them grow within a digital ecosystem that caters to users\' needs. I am adept at simultaneously developing functionalities and implementing marketing strategies, while also focusing on user experience (UX) and leveraging insights from data.I aim to further my knowledge in developing digital solutions that enhance people\'s quality of life by being sustainable, accessible, and engaging.

Experience

1. Head of Growth & Product

   Inclusiva Latam

   Feb 2024 — Present

   Lideró el equipo de Producto y Desarrollo, definiendo la visión, creando PRDs y priorizando funcionalidades. Gestiono el equipo de contenido como motor de crecimiento, impulsando la adquisición a través de la creación de contenido, alianzas con influenciadores en LATAM y el uso de LinkedIn como canal principal.Desarrollé y ejecuté la estrategia de producto y crecimiento, estableciendo ciclos de fidelización, engagement y adquisición para escalar el negocio.Logré un crecimiento del 300% en los ingresos anuales. Expandí el alcance multiplataforma de 0 a 1M de vistas anuales y construí una comunidad de 20K seguidores en redes sociales, posicionando al CEO como influenciador principal.Lanzamiento de plataforma e-learning y onboarding digital, alcanzando 100K visitas mensuales y multiplicando por 10 el número de compradores mensuales.Desarrollé y lancé el sitio web utilizando IA y Lovable, automatizando el 80% de las tareas operativas y mejorando significativamente la eficiencia.Diseñé la infraestructura operativa, creando 5 herramientas de soporte al cliente en solo 2 meses.Reduje el CAC de $200 a $50, logrando recuperación en la primera compra y una relación LTV/CAC de 20x.

Education

• University of Mississippi

  English as a Second Language

  2009 — 2010

• Startup School Online

  Complete, Entrepreneurship/Entrepreneurial Studies

• Universidad San Francisco de Quito

  Bachelor of Arts - BA, Interactive and Multimedia

  2008 — 2013

• University of Pennsylvania

  Pre-MBA Program