Jose H.

About Jose H.

Strategic and data-driven Product leader with 10+ years of experience launching, scaling, and monetizing innovative tech products across global markets. At Meta, I led go-to-market strategy and product marketing for new monetization solutions, driving $5.5B in ARR within one year — far surpassing adoption, engagement, and revenue goals.My career spans both high-growth tech and top-tier consulting, giving me a unique ability to translate complex product capabilities into compelling narratives that resonate with customers and drive growth. I’ve built GTM strategies from scratch, led 100+ cross-functional activations, conducted hundreds of customer interviews, and partnered with engineering, product, and sales to bring features to life.I also like soccer and graphic design. Lets chat. Key strengths include:• Product Development & Go-to-Market Strategy• Monetization & Revenue Growth• Customer Insights & Voice of the Customer• Messaging, Positioning & Enablement• Cross-Functional Leadership & Global Scale• Technical fluency (SQL, Tableau, A/B testing)I’m passionate about connecting the dots between user value and business impact — and telling the right story at the right time to the right audience.Let’s connect — always happy to talk product, innovation, or soccer.

Experience

1. Product Development Lead

   Meta

   Mar 2021 — Present

   Launched a new advertising product globally achieving a $1B run rate in under six months (typically taking 18-24 months) and growing product adoption above goals with annual recurring revenue by >1275% growth- Spearheaded the product strategy for the two largest nascent monetization strategies on Facebook and Instagram though advertiser value, potential market-fit and competitive and industry analysis

Education

• NYU Stern School of Business

  MBA, Finance, Strategy & Innovation

  2015 — 2017

• Westminster University

  Bachelor of Science (BS), Economics, Marketing

  2003 — 2008