Jose Nino
Vice President of Global Digital Strategy & E-commerce @U.S. Polo Assn. (USPA Global)
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WORK HISTORY
Vice President of Global Digital Strategy & E-commerce @U.S. Polo Assn. (USPA Global)
Lead stakeholder for USPAGL\'s global strategic digital footprint, including its vision and execution, supporting the organization\'s many brands such as U.S. Polo Assn. Global oversight includes e-commerce and brand websites, omnichannel programs, digital marketing, digital merchandising, related backend operations, budget efficiencies of scale and team leadership. Responsibilities include CRM, SEM, SEO, CPC, ESP, UX/UI, social, technology systems, agency/vendor relations, marketplaces, localization, digital IP management, actionable analytics, etc.With a global retail footprint of over $2.5B via e-commerce and over 1,100 stores across 180 countries, U.S. Polo Assn. is the official brand of the United States Polo Association and provides the sport with a long term source of revenue.
EDUCATION
University of Michigan
Artificial Intelligence & Machine Learning
Florida International University
Master of Science - MS, MIS
Cornell University
Digital Marketing Strategy & E-Commerce
Design & Architecture Senior High School, Miami Design District
Web Programming & Graphics
Florida International University
Bachelor of Business Administration - BBA
ABOUT JOSE NINO
Providing global digital strategy, e-commerce and digital marketing leadership for some of the world\'s top brands, Jose Nino is a senior executive with over 20 years of experience in the startup, strategic development and management of results oriented, digital operations. He often presents at industry leading domestic and international conferences, and sometimes teaches related coursework as an adjunct professor at universities. Jose is fully authorized to work in the USA and Europe (USA/EU dual citizen) and has native fluency in English and Spanish, written and spoken. Expertise in e-commerce, digital marketing and digital strategy with P&L ownership, search engine marketing (SEM/CPC/SEO), paid search, marketplaces, social marketing, affiliate marketing, CRM, e-mail marketing, CMS, landing page development & optimization, market research & analysis, analytics and attribution. Fluent in web programming languages. Experienced in leading e-commerce and digital marketing platforms including: Shopify, Demandware (Salesforce Commerce Cloud), Magento (Adobe Commerce Cloud), Netsuite, Google, Meta, Salesforce Marketing Cloud & CRM, Oracle Eloqua, Netsuite CRM & Commerce, Contentful, etc.
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