Jose Luis Ruiz

About Jose Luis Ruiz

Extensive B2B tech / SaaS marketing experience, orchestrating and managing paid media strategy and demand generation programs to drive awareness, pipeline and revenue • Extensive experience managing and executing a multi-channel demand generation strategy including content syndication, Google SEM, paid social, programmatic, retargeting, display ads, webinars, events, & email • Data and metrics driven, with deep analytical skills that deliver insights and performance improvement• Experience leading through influence in a matrix organization with both global and local organizations• Excellent communication and project management skills to influence, leverage, and lead cross-functional teams• Experience managing third-party vendors including ad agencies and contractors• Experience working with high volumes of landing pages and unique tracking codes• Working knowledge of CRM, marketing automation software, and project management tools (i.e, Eloqua, Wrike, Confluence)• Named one of the top Latin America 50 Marketing Trendsetters by the Internationalist Magazine• Named Oracle’s Latin America Marketing “top contributor”

Experience

1. Digital Advertising Manager

   Robert Half

   Jan 2023 — Present · Miami, FL, US

   Collaborate with an external advertising agency to manage paid media programs across streaming audio, video, paid social, display, and native advertising; multi-million annual paid media budget. Create and deliver monthly executive level campaign performance presentations which include optimization opportunities. Manage advertising budgets and bidding strategies to achieve desired outcomes of a multi-million paid social LinkedIn, Google Display Network (GDN), and Quantcast accounts. Manage the development, set up, execution, and optimization of all performance advertising campaigns, inclusive of working with our in-house creative team to develop creative assets. Own and write creative briefs and manage a specific ownership stake over creative development and optimization projects. Review performance as often as daily or weekly to optimize campaigns\' performance. Use DOMO and Marin analytic tools to monitor campaign\'s performance, draw insights for executive reports. Develop and execute optimization plans and bidding strategies to improve campaigns\' performance. Collaborate with marketing colleagues and cross-functional teams to maintain a consistent brand voice and message across all paid media programs. Build and deliver roadmaps to test new marketing channels, ad formats, and creative to expand reach and lower costs

Education

• San Francisco State University

  Business Administration, Emphasis: International Marketing

Skills

• Digital Marketing
• Email Marketing
• Management
• Online Advertising
• Social Media
• Strategy
• Advertising
• Salesforce.com
• Integrated Marketing
• New Media
• Marketing
• Direct Marketing
• Demand Generation
• Marketing Communications
• Digital Strategy
• Social Media Marketing
• Lead Generation
• Direct Response
• Online Marketing
• Marketing Strategy
• Data Analysis
• Strategic Partnerships
• Marketing Analytics
• Digital Media