José Escandón
Senior Leader: Strategic Advertising Sales Partnerships, Digital Video Revenue Development & Sales Enablement ➜ Elevating sales capabilities and driving revenue growth in digital advertising markets
- Role
- Director of Sales Partnerships at Stn Video
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About José Escandón
Throughout my career, whether working in a sales enablement or revenue development roles, my goal has been the same: to maximize digital and video advertising sales. One of the things that’s given me the greatest satisfaction is coaching and developing sales teams, and I work to equip them with the tools and content they need to be successful. SALES ENABLEMENT COMPETENCIES Creating new sales training programs, strengthening existing curricula, and delivering on-site and virtual training Developing new channels for communicating best practices, market insights, and opportunities Integrating metrics and analytics to monitor, track, and measure success Building relationships at all levels of the organization and leveraging my personal background as a seller and manager to anticipate challenges DIGITAL/VIDEO REVENUE DEVELOPMENT COMPETENCIES Identifying opportunities to accelerate digital and video advertising revenue across channels and markets Building and leading high-performing sales teams nationwide to deliver double-digit YOY growth Managing relationships with partnerships and vendors Developing winning sales, go-to-market, and monetization strategiesKnown for my responsiveness and flexibility, I pride myself on my willingness to step in where needed to get the job done. This has given me the opportunity to take on a wide range of challenges, and I am energized by situations that allow me to make a meaningful impact on the success of the team.
Experience
Director of Sales Partnerships
May 2021 — Present · Charlotte, NC, US
ABOUT STN VIDEO: STN Video (formerly SendtoNews) solves digital video for publishers, content creators and advertisers. Our award-winning digital video distribution and publishing platform supplies online publishers with premium content, advanced player technology and reliable revenue. STN Video uses sports video highlights and other premium content to connect brands with fans. We offer advertisers the ability to reach the local sports fan, business, finance, lifestyle and entertainment enthusiasts while delivering tremendous national scale. We are a rights holder of premium short-form sports video content for the NFL, MLB, NBA, NHL, MLS, PGA Tour, F1, NASCAR and many others. STN Video has branched out beyond sports working to deliver contextually relevant video experiences with content providers like Condé Nast, Dotdash Meredith, Vox Media, Bloomberg, Dow Jones, Reuters and many others.
Education
Appalachian State University
Bachelor of Science, Broadcast Communications
Skills
- Web Marketing
- Salesforce.com
- Digital Strategy
- Online Lead Generation
- Market Planning
- Crm
- Mobile Marketing
- Yellow Pages
- SEO
- Selling
- Online Advertising
- Sales Process
- Digital Marketing
- Online Marketing
- Sem
- Google Analytics
- Direct Sales
- Brand Development
- Marketing Strategy
- Social Media
- Cold Calling
- B2b
- Direct Marketing
- Local Search
- Sales Management
- Advertising Sales
- Search Advertising
- Sales Presentations
- Internet Yellow Pages
- Social Networking
- Brand Awareness
- Negotiation
- Marketing Management
- Sales
- Google Adwords
- Email Marketing
- Account Management
- E-Commerce
- Management
- Mobile Advertising
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