Jose Cruz

About Jose Cruz

Passionate about driving transformation and sustainable growth, I’m a results-oriented sales executive with 14+ years leading enterprise, SMB, and partner organizations across competitive B2B and technology-driven markets. I specialize in building and scaling high-performing teams, executing go-to-market strategies, and forging strategic alliances that accelerate revenue and market share.As Director for Verizon’s DFW market, I lead a $400M+ business overseeing senior leaders and cross-functional teams across 70+ sales locations. I’ve consistently delivered national top rankings through operational excellence, data-driven execution, and partner-led innovation that strengthens enterprise adoption and customer value.Previously, I elevated the San Antonio and West Texas markets to national recognition by integrating partner ecosystems and embedding accountability and performance-driven leadership across teams. My experience spans strategic growth planning, channel optimization, and operational risk management that protects revenue and fuels sustained success.I’m motivated by leading transformation, empowering people, and creating scalable systems that turn strategy into measurable business outcomes.

Experience

1. Director

   Verizon

   Apr 2025 — Present · Dallas, TX, US

   Lead overall sales strategy for Verizon’s DFW market, directing multiple senior managers and cross-functional teams to drive enterprise-level growth and partner engagement- Expanded the Wireless Connectivity Partner (WCP) ecosystem, accelerating fixed wireless access (FWA) adoption across 100+ enterprise accounts and generating multimillion-dollar revenue gains- Strengthened operational integrity by leading fraud-prevention and risk-analytics initiatives, collaborating with cybersecurity teams to enhance data protection and compliance.

Education

• Miami Lakes Educational Center

  High School Diploma, Entrepreneurship/Entrepreneurial Studies

  2005 — 2009

Skills

• Wireless Routers
• Leadership
• Customer Experience
• Business Strategy
• Inventory Management
• Inventory Control
• Business-to-Business (B2b)
• Electronic Log
• Wireless Broadband
• Direct Sales
• Customer Service Operations
• Wireless Technologies
• Small Business
• Business Analysis
• Business Development
• Fleet Sales
• Wireless Mobility
• Eld
• Networking
• Sales
• Fleet Services
• Retail Sales
• Social Media Marketing
• Salesforce.com
• Wireless Communications Systems
• Voice Over Ip (Voip)
• Business Planning
• Customer Satisfaction
• Customer Support
• Gps Devices
• Sales Operations
• Customer Retention
• Sales Effectiveness
• Customer Service
• Merchandising
• Fleet Management
• Sales & Marketing
• M2m
• Management
• Marketing