Jose Cabal-Ugaz
- Role
- Director of Engineering at ArcSpan
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Jose Cabal-Ugaz
I am a software engineer with over 10 years of product development experience in the…
Experience
Director of Engineering
Jan 2023 — Present · New York, NY, US
Overview:• Built the technical foundation of an early-stage, product-focused startup powering 30M daily page views and classifying 500K new web pages per day across 10+ major publishers globally, including Newsweek, Fortune, and US News.• Collaborated weekly with cross-functional leadership to shape the strategic direction of the platform and broader company initiatives.Leadership:• Provided technical leadership across a modern stack, including React, JavaScript, Python, Snowflake, OpenAI, and AWS.• Mentored and coached engineering talent, fostering a culture of ownership, technical excellence, and continuous improvement.• Led daily standups and weekly grooming sessions to ensure team alignment, productivity, and delivery focus.• Represented ArcSpan in Privacy Sandbox initiatives, contributing to the evolution of publisher monetization standards.Product Development:• Architected and led the delivery of the Audience Monetization System (AMS) platform using React and Python Flask.• Built and scaled ArcSpan’s CI/CD infrastructure in AWS, supporting fast and reliable product releases.• Deployed a customized Airflow platform in AWS with 70+ daily workflows to centralize data orchestration and improve operational efficiency.• Partnered with an offshore team to enhance the ArcSpan publisher tag (“ArcTag”) and generative AI-powered content classification engine.• Enabled per-publisher customization in AMS, allowing publishers to integrate bespoke data sources for marketplace differentiation.• Introduced modeling capabilities to the AMS platform, empowering publishers to build and scale look-alike audiences using machine learning.
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