Jose Brea

About Jose Brea

I help companies bring complex therapies to market by making strategy work in the real world.Led commercialization strategies and product launches delivering up to 351% revenue vs forecast and 290% market share growth in highly competitive specialty markets. I bring a unique perspective shaped by experience across marketing, field leadership, digital strategy, and market access. My work centers on translating complex science into clear commercialization strategies that change behavior across the patient journey and unlock market potential. Throughout my career, I have partnered across Marketing, Sales, Market Access, Medical, and Insights to build data driven commercialization strategies and execute high impact omnichannel engagement models. I am particularly passionate about preparing markets for innovation through disease state education, behavioral segmentation, and integrated launch planning. My leadership style emphasizes clarity, accountability, and collaboration, enabling teams to move quickly while maintaining strong strategic alignment.Target Roles (Market Access Strategy, Launch Excellence, Commercialization) Selected Commercial Impact:Led the U.S. launch of Sogroya, surpassing key commercial KPIs: Volume 161%| Market Share 290%| Patients 155%| Revenue 351%Built the company’s first 5D Go to Market model (Digital, Device, Data, Diagnostic, Drug) supporting digital health commercialization in growth disorders and hemophiliaDeveloped a national hemophilia disease state awareness campaign designed to prepare the market for a potential blockbuster therapyCreated the global brand identity for the company’s first digital health management solutionDrove a next generation blood glucose monitoring system to become the #1 prescribed platform among U.S. insulin pump usersTrained and enabled 40+ sales professionals through launch readiness programs, digital tools, and integrated field strategyCommercialization Focus Areas:Rare Disease CommercializationNew Product Launch & Market DevelopmentDiagnosis Acceleration & Disease State EducationHCP & Patient Engagement StrategyOmnichannel Marketing & Digital StrategyMarket Access & Patient Support ProgramsSales Enablement & Field CollaborationAlliance & Co Promotion StrategyCredentials & Recognition:Executive MBALeadership Development Program GraduatePresident’s ClubRookie of the YearMarketer of the YearMM+M Award for Consumer Branded Website

Experience

1. New Product Commercialization 5d Lead, Rare Disease

   Novo Nordisk

   Jan 2025 — Present

   Drive development and execution of comprehensive 5D (Data, Diagnostics, Drug, Device, and Digital) strategies. Lead tactical implementation and new product commercialization. • Pioneered company’s first go-to-market strategy for digital health solution in rare disease• Established first and only digital health solution for rare bleeding disorder in partnership with Microhealth • Designed and executed best-in-class disease state awareness campaign for hemophilia launch reaching over 30K HCPs, patients and caregivers while exceeding media plan’s benchmarks

Education

• Questrom School of Business, Boston University

  Master of Business Administration (M.B.A.), Strategy & Business Analysis

• Isenberg School of Management, UMass Amherst

  Bachelor of Business Administration: BBA & Bachelor of Arts : BA , Accounting & Information Systems and Economics

Skills

• Strategy
• Diabetes
• Strategic Thinking
• Program Management
• Initiative
• Sales Operations
• Hospital Sales
• Sales
• Selling Skills
• Medical Devices
• Analytical Skills
• Training
• New Business Development
• Workshop Facilitation
• Healthcare
• Business Development
• Curriculum Development
• Cross-Functional Team Leadership
• Facilitation
• Marketing Strategy
• Pharmaceutical Sales
• Endocrinology
• Management
• Sales Effectiveness
• Project Management
• Competitive Analysis
• Leadership
• Pharmaceutical Industry
• Sales Force Development
• Business Acumen
• Marketing
• Managed Care
• Product Launch